Google Selects ReachLocal as an AdWords Premier SMB Partner

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today its selection to the recently launched Google AdWords™ Premier SMB Partner (PSP) Program. ReachLocal’s inclusion in the program comes seven months after the company announced a first-of-its-kind global agreement with Google to deliver AdWords to SMBs around the world via ReachLocal’s locally based Internet Marketing Consultants (IMCs).

Premier SMB Partners meet Google’s highest standards of excellence, which include in-depth AdWords expertise, full-service campaign management capabilities, one-on-one customer support, and extensive Google product and account management training.

"We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like ReachLocal,” said Ben Wood, head of Google’s Americas channel sales partnerships. "Small- and medium-sized businesses will not only benefit from ReachLocal’s in-depth training, but from its seven years of experience in the local market.”

"Our participation in the Premier SMB Partner Program serves as recognition of how we continue to provide the results and quality service that our customers demand from their AdWords campaigns,” said Zorik Gordon, co-founder and CEO of ReachLocal. "Google’s AdWords advertising service has been, and continues to be, transformative for local businesses. Being a part of the PSP program will help us deliver high-performance campaigns into the future.”

ReachSearch™, ReachLocal’s proprietary search engine marketing service that drives calls and emails to SMBs from major search engines, enables the company’s Internet Marketing Consultants (IMCs) to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising service. Currently, over 750 IMCs are offering ReachSearch and other online marketing solutions to 18,700 active advertisers in North America, Australia, the United Kingdom and Germany.

For more information about ReachLocal, visit http://www.reachlocal.com, follow us at http://www.reachlocal.com/social, or email info@reachlocal.com.

Google and AdWords are trademarks of Google Inc.

About ReachLocal

ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™) and remarketing, deal commerce (ReachDeals™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, "feet-on-the-street” sales force of Internet Marketing Consultants and select third party agencies and resellers. Bizzy™, a personalized local business recommendation engine, is a wholly owned subsidiary of ReachLocal. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom and Germany.

About the Google AdWords Premier SMB Partner Program

The recently announced Google AdWords Premier SMB Partner Program (PSP) connects Google’s trusted and experienced AdWords partners with small- and medium-sized businesses that want expert help in creating, managing and optimizing their online advertising campaigns. In addition to in-depth AdWords expertise, PSP partners provide full-service campaign management, detailed reporting, one-on-one customer support, and broad marketing guidance to help advertisers make the most of their campaigns.

Premier SMB Partners meet Google’s highest standards and criteria for qualification, transparency, and customer service, which includes completing extensive Google product and account management training. This ensures they can provide small businesses with the most effective AdWords advertising solutions.

For more information about the Google AdWords Premier SMB Partner program, visit: http://www.google.com/ads/premiersmbpartner/

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors; (2) failure of the AdWords strategic relationship with Google to produce expected results; (3) failure to compete successfully in a highly competitive and rapidly changing marketplace; (4) failure to retain key employees; and (5) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.