HEINEKEN to acquire a majority stake in leading Slovenian brewer Pivovarna Laško d.d.

Amsterdam, 13 April 2015 - Heineken N.V. ("HEINEKEN") today announces that it has signed a binding agreement with a consortium of shareholders to acquire 4,471,054 shares in Pivovarna Laško d.d. ("Pivovarna Laško"), representing 51.11 percent of the issued share capital, for a price per share of EUR25.56, or a total consideration of EUR114.3m.

Completion of the acquisition is subject to customary regulatory approvals and will be followed by a mandatory takeover offer extended to all remaining shareholders.

Pivovarna Laško is Slovenia's leading brewer. Slovenia is centrally positioned between other markets where HEINEKEN has operations. The company operates two modern and well-invested breweries and owns and brews the renowned Laško and Union beers, with strong heritage across the Adria region.

Commenting on the proposed transaction, Jean-François van Boxmeer, Chairman of the Executive Board and CEO of HEINEKEN, said, "This acquisition strengthens our position within the region and will bring two complementary strong local brands into our existing portfolio. We are very much looking forward to welcoming Pivovarna Laško as a successful member of our group."  

Dušan Zorko, CEO of Pivovarna Laško said, "The acquisition by HEINEKEN as a strategic investor allows Pivovarna Laško to continue building our historic local brands and to develop our position in regional export markets, as well as give an opportunity to better utilise our production capacities. We are excited about being part of one of the most successful brewery groups in the world. This will enable Pivovarna Laško to focus on and grow its core business."

-ENDS-

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About HEINEKEN:
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.  We employ 81,000 people and operate more than 160 breweries in 70 countries.  Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS.  HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.

About Pivovarna Laško:
Pivovarna Laško is the leading Slovenian brewery, whose historical beginnings reach back to 1825. Over the next 190 years the company has grown from a local brewery to the country's leading producer of beer, with well-known brands like Union and Laško.