How Many Markets Does Apple Dominate? The Answer Might Shock You

Apple (NASDAQ: AAPL) has long been an enigma in the smartphone market. For many years, the iPhone has been the leader in terms of global revenue and operating profits. For example, in 2024, Apple captured 46% of global smartphone revenue despite accounting for just 28% of unit sales. That shouldn't be surprising since Apple has also commanded the highest average selling price (ASP) in the industry, at $903 -- the highest ever recorded. In 2025, Apple added the final gem to its crown, becoming the top-selling smartphone brand, outpacing all comers with 20% of the market, according to a report by Counterpoint Research. The iPhone 17 was a big driver, as was Apple's expansion in emerging and mid-sized markets and a stronger product mix, according to the report. Yet investors might be surprised to learn just how many markets Apple dominates.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool