iCASHtv Network Connects Mobile Consumers and Advertisers with Blue Bite Partnership

CHICAGO, July 18, 2013 /PRNewswire-iReach/ -- SmartBomb Media Group, the company behind the iCASHtv Network – the dominant in-store digital network in Check Cashing and Currency Exchange locations in the US, and Blue Bite, the Mobile Standard in Out-of-Home™, announced the launch of the largest integrated DOOH and Near Field Communication (NFC) / Quick Response (QR) platform focused on the multicultural audience. Blue Bite's proprietary mTAG® platform will be available in thousands of check cashing teller windows at hundreds of iCASHtv Network locations in New York, New Jersey, Boston, Chicago, Atlanta, Denver, Los Angeles, Milwaukee, Minneapolis, Raleigh-Durham and San Diego by the end of July, 2013.

(Photo: http://photos.prnewswire.com/prnh/20130718/MN48823)

The multicultural Check Cashing customer, a demographic that is Latino and Black/African American dominant, and over indexes on smart phone and social media usage according to a Nielson study, will see and hear a video on an iCASHtv Network screen and be prompted to either "tap" or "snap" the mTAG affixed to the teller window. Consumers will be able to tap their NFC-enabled smartphones to instantly download rich user content from brands including music, videos, mobile apps, promotions, coupons, maps, and tips, as well as store-specific offers and information.  Consumers without an NFC-enabled phone will be able to scan the QR code with their smartphones to access the same content.

"SmartBomb Media Group is thrilled to be rolling out the largest integrated DOOH and Mobile Connectivity Network focused solely on the multicultural consumer in the U.S.," said Sheldon Silverman, Founder and Chief Executive Officer of SmartBomb Media Group. "Rather than focusing on a vertical industry for our DOOH Network, we have always been dedicated to reaching a specific consumer, and understand that this demographic is ripe for interaction with mobile connectivity.  The Blue Bite partnership allows our iCASHtv Network to tap into and interact with this consumer on a much deeper level and raises the bar of engagement for our advertisers."

"The multicultural demographic has consistently over-indexed in mobile phone and mobile internet usage," said Claudia Damas, Group Director at Kinetic Worldwide. "The ability to reach these mobile-savvy consumers in such a targeted environment presents a huge opportunity for us and our clients."

"Telemundo is excited to have this new mobile connectivity capability available to our advertisers purchasing our Digital OOH Network and iCashtv", said Julie Victor, Director and General Manager of Telemundo Digital Out of Home.   "The synergy of iCashtv's dynamic large screen in-store digital experience and Blue Bite's mTAG® platform connects and further engages the Hispanic consumer, placing a rich content experience into the palm of their hands".

Blue Bite has been seeing consistent growth in the number of mobile engagements in their campaigns over the past several years. Aided by the rise in smartphone penetration and consumer awareness of the availability of these features, Blue Bite and SmartBomb expect the interaction levels to continue their climb.  The real-time analytics will allow participating companies to optimize their campaigns and mobile content to react to market conditions.  Consumers will benefit from campaigns that are both relevant and geo-targeted, and will have the ability to share them with others through social media.

About SmartBomb Media Group (www.smartbombmg.com)     

SmartBomb Media Group is fast becoming a leader in the Out-of-Home Digital Media and Mobile Marketing space targeting the urban, multicultural consumer. The core business is developing, deploying and managing in-store digital media platforms that connect with this mobile consumer. SmartBomb's iCASHtv Network, the dominant DOOH platform in Check Cashing and Currency Exchange locations in the US, is focused on the ability to close the loop with the multicultural consumer by integrating mobile connectivity touch-point connections with the digital signage audience. For more information, please visit www.smartbombmg.com.

About Blue Bite (www.bluebite.com)

Blue Bite is a leading mobile-marketing solutions provider utilizing a targeted, location-based approach to reach captive audiences on their personal mobile devices.  Blue Bite has partnered with many of the leading Out-of-Home Companies in the U.S. and prides itself on creating an interactive two-way engagement by enabling consumers to connect with digital and traditional media via their mobile phones. For more information, please visit www.bluebite.com and follow the latest updates and developments on Facebook and Twitter.

Media Contact:Alex Kim, Blue Bite, 866-523-3070, alex@bluebite.com

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SOURCE Blue Bite