ID Watchdog Announces Partnership with LendingTree

ID Watchdog, Inc. (TSX.V: IDW) (OTCQX: IDWAF), provider of the most comprehensive identity theft protection and resolution services in the market today, announced that it had entered into a marketing relationship with LendingTree, LLC, the nation’s leading online lending exchange.

Through this relationship, Lending Tree will offer ID Watchdog’s idCHECK product through its internet properties. A link will prominently be displayed on www.lendingtree.com allowing LendingTree customers easy access to ID Watchdog’s offer.

"Customers rely on LendingTree to provide helpful information regarding their finances. We are proud to offer ID Watchdog’s idCHECK on our site. This easy to use tool affords instant peace of mind against the ever increasing threat of identity theft,” said Mona Marimow, at LendingTree.

Over the years LendingTree has facilitated $209 billion in closed loan transactions for 27 million customers and works alongside the nation's largest lending institutions, as well as numerous regional and local lenders. With total brand awareness of 84 percent nationwide, LendingTree has become a nationally recognized name.

"We are very excited to be partnered with LendingTree. For years they have been the leader in consumer loans. As such, they bring excellent perspective as to the importance of consumer information and the dangers of identity theft,” said Dan Mohan, President and COO of ID Watchdog. "We believe that this new distribution channel will bring our idCHECK solution to large numbers of new consumers.”

idCHECK is a revolutionary new product offered by ID Watchdog that provides consumers with an instant answer to the question: "Am I Victim of Identity Theft?” The product scans over 10,000 consumer databases with patent-pending analytics to uncover any evidence of irregularities with a consumer’s personal data that result from identity theft. The offer is expected to launch on LendingTree.com in March.

About LendingTree, LLC

LendingTree, LLC is the nation's leading online lending exchange, providing a marketplace that connects consumers with multiple lenders that compete for their business. Since inception, LendingTree has facilitated more than 27 million loan requests and $209 billion in closed loan transactions. LendingTree provides access to lenders offering mortgages and refinance loans, home equity loans/lines of credit, auto loans, personal loans and credit cards via www.lendingtree.com and 800-555-TREE.

Launched in 1998 with headquarters in Charlotte, N.C., LendingTree also owns and operates LendingTree Loans sm, GetSmart.com, and HomeLoanCenter.com. LendingTree, LLC is a subsidiary of Tree.com, Inc. (NASDAQ: TREE).

About ID Watchdog, Inc.

ID Watchdog Inc. (TSX.V: IDW, OTCQX: IDWAF), provider of idCHECK and ID Watchdog Plus services, is the only identity theft protection company that offers patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. The company proactively detects problems at their source and administers immediate identity theft resolution services to ensure complete peace of mind for its clients. ID Watchdog’s products have been developed with input from industry experts; national consumer advocacy groups; federal, state, and local law enforcement agencies; consumer protection agencies; and adhere to the guidelines published by the Consumer Federation of America.

To try ID Watchdog’s revolutionary new idCHECK product, which performs an instant identity check, go to www.idwatchdog.com/idcheck and use promo code "idcfree01_pr.”

For comprehensive investor relations material, including fact sheets, research reports, interviews and video, please follow the appropriate link: Investor Community, Investor Relations Portal, and Corporate Overview Video.

For additional information, please visit ID Watchdog’s corporate website: www.IDwatchdog.com.

Forward-Looking Statement

This news release includes certain "forward-looking statements" within the meaning of the United States Private Securities Litigation Reform Act of 1995 which address future events and conditions which are subject to various risks and uncertainties. The actual results could differ materially from those anticipated in such forward-looking statements as a result of numerous factors, some of which may be beyond the Company's control. Although the Company believes that its expectations reflected in these forward-looking statements are reasonable, no assurance can be given that actual results will be consistent with these forward-looking statements. Important factors that could cause actual results to differ from these forward-looking statements are disclosed in the company's filings with Canadian regulators at www.sedar.com. ID Watchdog assumes no obligation to update the forward-looking statements of management beliefs, opinions, projections, or other factors should they change.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.