Idearc Media Caters to South Jersey Shore Residents and Businesses with Targeted Verizon Yellow Pages

Idearc Media Corp., home to Superpages.com® and publisher of the Verizon® Yellow Pages, is currently distributing the Atlantic City-Pleasantville and Hammonton-Egg Harbor Verizon Yellow Pages. Idearc also recently completed distribution of the Ocean City and Cape May Wildwood Verizon Yellow Pages. "By offering multiple books along the South Jersey Shore, we provide residents with information specific to their neighborhoods and we provide our advertisers more targeted opportunities to reach the different communities,” said Stacy Randall, general sales manager for Idearc Media. Atlantic County residents are also receiving the Atlantic County Verizon® Yellow Pages Companion Directory and Cape May County residents are receiving the Ocean City-Cape May-Wildwood companion directory. The companion directory is a compact directory sized for a glove compartment or briefcase. According to industry research companion directories deliver about 40 percent additional calls to advertisers.1 "This is the third year for Atlantic County to receive the companion directory and the second year for Cape May County," said Randall. "We have experienced large growth in both the Atlantic County and Ocean City-Cape May-Wildwood companion directories." In the Atlantic City-Pleasantville and Hammonton-Egg Harbor Verizon Yellow Pages, Idearc Media recognizes local hero and mental health advocate Laura Rodgers. As the director of mental health partnerships for Jewish Family Services of Atlantic and Cape May counties, Rodgers helps provide outreach services to individuals with serious mental illness. She is also an advocate of homeless services and the founder of the group Poor Voices United. Rodgers was appointed to provide direction to the Atlantic County Jail Diversion Collaborative for individuals who become involved with the criminal justice system primarily as a result of their mental health symptoms. In addition to Idearc Media’s Local Hero, other directory features include; the Inside Look™ Community Magazine, a fact-filled guide with information on must-see attractions, museums and theaters, and recreation and activities. the Dining Your Way! restaurant guide, that spotlights area restaurants with an A-Z index, menus and maps; and valuable coupons from many local businesses and updated area maps with ZIP codes. The South Jersey Shore directories also include a Recycling Guide where consumers can learn about local recycling programs. Idearc Media encourages residents to recycle dated directories by participating in existing curbside recycling programs. Visit www.state.nj.us/dep/dshw/recycling/county_websites.htm or call The New Jersey Department of Environment Protection at (609) 984-3438 for a complete list of phone book recycling sites along the South Jersey Shore. Consumers can receive more information on recycling by visiting www.superpages.com. Enter "recycling” in the first search box and city and state in the second search field. People who prefer to use the Internet can use Superpages.com (www.superpages.com), the expert in local search, to find local and national businesses and to compare goods and services when they are ready to buy. With more than 2.8 billion network searches in 2006, Superpages.com includes listings for more than 18 million small-to-medium-sized businesses in the United States, 11 million of which feature enhanced content. Superpages.com recently enhanced the user and search experience with a new, sleek and simplified look and more relevant, locally focused search results. An improved mapping capability provides a bird’s eye view of the locations searched. In 2006, New Jersey ranked as the seventh most searched state with over 41 million searches conducted on Superpages.com. Atlantic City ranks as the seventh top searched city in New Jersey. Idearc Media Welcomes New Residents In addition to the Verizon Yellow Pages and Superpages.com, Idearc Media is expanding its multi-product platform and recently introduced Solutions On the Move™. Solutions on the Move is a bound booklet containing money-saving offers for new movers on local services, products, professionals and entertainment, specific to Atlantic City. The booklet is delivered directly to homeowners after connection of a new telephone service and is also provided through realtors. About Idearc Inc. Idearc Inc. (NYSE:IAR) connects buyers and sellers with its multi-platform of advertising solutions including Verizon® Yellow Pages, Verizon® White Pages, smaller-sized portable Verizon® Yellow Pages Companion Directories, Superpages.com®, Superpages MobileSM, Solutions At Hand™ magazine, Solutions at Home™ magazine, and Solutions on the Move™ and Solutions Direct™ direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia. Superpages.com, the expert in local search with more than 2.8 billion network searches and 18 million business listings in the United States in 2006, offers advertisers a variety of online advertising solutions. Superpages Mobile provides local search functionality for wireless subscribers. For more information, visit www.Idearc.com. IDEARC’S ONLINE NEWS CENTER: Idearc news releases, fact sheets, biographies, media contacts, high quality video and images, and other information are available at Idearc’s News Center on the World Wide Web at www.idearc.com/pressroom. 1 "Companion/Mini/Plus Directories: The Value Continues!", CRM Associates, July 2007. (IAR-G)