Introducing Avon Mega Effects Mascara

NEW YORK, July 29, 2013 /PRNewswire/ -- The Breakthrough:Avon delivers game-changing innovation with Mega Effects Mascara, unveiling a completely new approach to mascara application. Six years in the making, this volumizing mascara is the result of feedback from over 2,000 women and 5,000 hours of science.

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The Wonderbrush: Mega Effects Mascara replaces the standard wand with an innovative new multi-dimensional brush that lifts top and bottom lashes from root to tip in a whole new way. The first-ever brush of its kind, the Wonderbrush fits the curve of your eyes and can be used at 12 different angles for a corner to corner lash transformation. The bigger bristle area combs through lashes easily for phenomenal clump-free volume, putting 40 percent more mascara to lash*.

Get The Look: To use, grip at the sides and remove the mascara cap. Rock the brush from side to side to pull out. Bend the brush to your desired angle and apply from root to tip. To close, insert the applicator until it locks in place.

The Results: Bold lashes with panoramic volume. Eyes look bigger and lashes look darker, denser and more dramatic. Clump-proof, sweat-proof, non-flaking and non-smudging. Ophthalmologist tested.

The Experts:
"I love Mega Effects Mascara; the bendable wand allows you to get in close from many different angles, making it super easy to use. I always keep at least one in my makeup kit!"
-Lauren Andersen, Avon Global Celebrity Makeup Artist

"There hasn't been true innovation in mascara since the 1950s. We realized there was a need for an improved application process and Avon is changing history by introducing a breakthrough with ergonomics in mind that will change the mascara application experience."
-Lisa Lamberty, Avon Executive Director of Color Research & Development

Shades: Black, Brown Black

Price: $10

Available: July 2013

Where to buy: Available exclusively through Avon Representatives. To locate an Avon Representative call 1800-FOR-AVON or visit www.avon.com. Visit http://avon.com/mega for additional information.

*compared to Avon's traditional wire brush

About Avon

Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world's largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at www.avoncompany.com.

SOURCE Avon Products, Inc.