Jackson(SM) Enhances Variable Annuity Product Lineup

Jackson National Life Insurance Company® (Jackson) today announced the launch of several enhancements to the features and benefits offered within its Perspective family of variable annuities. In addition to strengthening and increasing its roster of optional living benefits, Jackson has added five new underlying investment strategies that are subadvised by Standard & Poor’s Investment Advisory Services LLC (SPIAS). "Jackson’s success is predicated on providing advisors with the tools they need to help Boomers make the transition from asset accumulation to income distribution,” said Clifford Jack, executive vice president and chief distribution officer for Jackson. ”Today’s announcement is yet another example of Jackson’s ability to bring new products to market quickly that can add significant value to the retirement planning equation for advisors and investors.” Jackson has variable annuity and mutual fund channel exclusivity on these S&P® strategies, and today’s announcement brings the total number of S&P options within Jackson’s variable products to 17. The new S&P portfolios, which each feature distinct, long-term strategies, are as follows: JNL/S&P Competitive Advantage – A growth strategy that screens the S&P 500® for 30 stocks with a favorable combination of return on capital and valuation multiples. This strategy focuses on companies that, in the opinion of SPIAS, are profitable and predominantly higher-quality, which tend to be the larger capitalization companies. JNL/S&P Dividend Income & Growth – A strategy that screens the S&P 500 for 30 stocks by selecting three companies with the highest indicated annual dividend yield from each of ten sectors as determined by the selection criteria based on S&P’s proprietary Quality Rankings and Credit Ratings. The strategy is designed for investors seeking dividend income and growth. JNL/S&P Intrinsic Value – A value strategy that includes 30 stocks within the S&P 500 (ex-financial stocks) based on S&P’s Quality Rankings and Credit Ratings. This strategy seeks companies that are, in the opinion of SPIAS, larger, predominantly higher-quality companies with positive free cash flows and low external financing needs. JNL/S&P Total Yield – This strategy screens the S&P 500 to construct a portfolio of 30 stocks with the highest S&P total yield as determined by the selection criteria. The JNL/S&P Total Yield portfolio will typically include companies that are significantly reducing their debt burden and/or increasing their equity distributions. JNL/S&P 4 – A strategy that blends the above four strategies to seek to achieve minimally correlated sources of alpha and diversification benefits, while also seeking to retain performance. "Our strategies are built on a foundation of fundamental research and a deep understanding of financial markets. These disciplined strategies attempt to take advantage of factors that, based on historical analysis, may lead to the selection of stocks that outperform,” said Massimo Santicchia, director, Standard & Poor’s Investment Advisory Services. "Each strategy uses a distinct set of fundamental drivers, and takes advantage of one of Standard & Poor’s proprietary quantitative models and credit opinions. The resulting model portfolios display a low cross-correlation of returns and, by ‘bundling’ these strategies together in a model portfolio, we strive to preserve the alpha generated, while providing the benefits of diversification.” In addition to the new S&P strategies, Jackson has also launched LifeGuard SelectSM, a new guaranteed minimum withdrawal benefit (GMWB), and FutureGuardSM 6, a new guaranteed minimum income benefit (GMIB). With LifeGuard Select, Jackson now has eight optional GMWBs available for an additional charge within its roster of unbundled variable annuity products1. The key features of LifeGuard Select include: A 7% bonus for each year over a 10-year period, if no withdrawals are taken in that year2. The bonus period can be extended if the bonus base steps up due to gains in the contract The ability for contract holders to leverage a higher guaranteed annual withdrawal amount (GAWA) at higher ages, effectively providing older investors with the opportunity for increased income A guaranteed withdrawal benefit (GWB) that will be 200% of first year premium if no withdrawals are taken for the later of 10 years of owning the benefit or 70 years of age A dollar-for-dollar death benefit A step-up to the highest adjusted quarterly value of the contract during the contract year Meanwhile, FutureGuard 6 offers guaranteed minimum income through annuitization. Additional features include: Annual withdrawals up to 6% of the roll-up component of the benefit base, without reducing the benefit base3 Income growth potential through an annual step-up on the 6% roll-up component benefit base "Jackson’s approach to product development is driven in large part by the input we receive from our advisor partners. By proactively seeking feedback from advisors, we are able to build innovative products that allow Jackson to improve its competitive position in the market,” said Steve Kluever, senior vice president of product and investment management for Jackson National Life Distributors LLC. "Furthermore, the modular design of Jackson’s variable annuities gives advisors the flexibility to create a product where their clients can select, and pay for, only those living benefits and investment options that best fit the individual’s needs.” Advisors who are interested in learning more about Jackson, the support offered by the company’s wholesaling team or the optional features and benefits available within Jackson’s variable annuity products, can contact Jackson at 800/711-JNLD (5653). 1 LifeGuard Select is not available at launch in New York, Illinois, Minnesota, Mississippi and Oregon. FutureGuard 6 is not available at launch in Minnesota, Mississippi, Oregon and New York. 2 The Benefit Increase period begins on the effective date of the endorsement and will restart at the time of a Benefit Increase Base step up, if the step up occurs on or before the contract anniversary immediately following the owner’s (or older joint owner’s) 80th birthday. The Benefit Increase period ends on the earlier of (a) the 10th contract anniversary following the effective date of the endorsement or the most recent Benefit Increase Base step up, if later, or (b) the date on which the contract value falls to zero as the result of a partial withdrawal or deduction of charges. State variations and limitations may apply. 3 The 6% Roll-Up Component is equal to the step-up value on the most recent step-up date plus contract enhancements credited, plus any premium paid (net of applicable premium taxes) since determination of the step-up value, less any withdrawals (including adjustments for such withdrawals) compounded at the annual rate of 6% until the earlier of the younger annuitant’s 80th birthday or the exercise date. At issue, the step-up date is equal to the Issue date and subsequently, the step-up date is equal to the contract anniversary on which the owner elects to step up the Roll-Up Component to equal the contract value. At issue, the step-up value is equal to the premium paid plus any contract enhancement credited and subsequently is equal to the contract value on the date the owner elects to step up the contract. About Jackson National Life Insurance Company With nearly $80 billion in assets (GAAP unaudited)a, Jackson National Life Insurance Company (Jackson) is an industry leader in variable, fixed and fixed index annuities. The company also sells life insurance and institutional products. Jackson markets its products in 49 states and the District of Columbia through independent and regional broker-dealers, financial institutions and independent insurance agents. Jackson’s subsidiary, Jackson National Life Insurance Company of New York®, similarly markets variable and fixed annuities in the state of New York. Through its affiliates and subsidiaries, Jackson also provides asset management, retail mutual funds and retail brokerage services. For more information, visit www.jnl.com. aJackson had $79.8 billion in total assets (GAAP unaudited) and $72.2 billion in policy liabilities (GAAP unaudited) set aside to pay primarily future policyowner benefits (as of 6/30/07). Before investing, investors should carefully consider the investment objectives, risks, charges and expenses of the mutual fund or variable annuity product, including its underlying investment options. The current prospectus (or for the variable annuity products the contract prospectus and underlying fund prospectuses, which are contained in the same document) provides this and other important information. Please contact your representative or the Company to obtain the prospectus(es). Please read the prospectus(es) carefully before investing or sending money. Optional benefits are available for an additional cost and once elected may not be cancelled, with the exception of the Jackson GMAB, which may be cancelled after the 7th contract anniversary or LifeGuard Select, which can be cancelled at any anniversary. Optional benefits may not be available on all of Jackson’s variable annuity products, and may not be available in all states. State variations may apply. The long-term advantage of the optional benefits will vary with the terms of the benefit option, the investment performance of the variable investment options you select and the length of time you own the annuity. As a result, in some circumstances, the cost of an option may exceed the actual benefit paid under the option. See the prospectus for more details. The Perspective Family of Variable Annuities (VA210, VA220, VA250, VA410) and Jackson’s Retirement Latitudes Product (VA310) are issued by Jackson National Life Insurance Company (Home Office: Lansing, MI) and in New York (VA210NY, VA220NY, VA250NY, VA410NY) by Jackson National Life Insurance Company of New York (Home Office: Purchase, NY). Products are distributed by Jackson National Life Distributors LLC, member FINRA. May not be available in all states and state variations may apply. The products have limitations and restrictions, including possible withdrawal charges, recapture charges, and excess interest adjustments (interest rate adjustments in NY) where applicable. Please contact the company for more information. Guarantees are backed by the claims-paying ability of Jackson National Life Insurance Company and do not apply to the principal amount or investment performance of the separate account or its underlying investments. Variable annuities involve investment risks and may lose value. A variable annuity is a long-term, tax-deferred investment vehicle designed for retirement. An annuity's earnings are taxable as ordinary income when distributed and, if taken before age 59 1/2, may be subject to a 10% federal tax penalty. Mutual funds are distributed by Jackson National Life Distributors LLC. Mutual funds are not guaranteed, involve investment risks and may lose value.