JDA Pricing & Revenue Management 2010 Conference to Showcase Real-World Strategies for Price Optimization in a Recovering Economy

JDA^® Software Group, Inc. (NASDAQ: JDAS) today announced that the JDA Pricing & Revenue Management Conference 2010 will show attendees how advanced revenue management technology can optimize pricing for perishable inventory – such as cargo capacity, passenger seats or rooms – based on fluctuations in consumer demand. With the theme, "Take Advantage in a Recovering Economy,” more than 120 executives from companies in the travel, transportation, hospitality and media industries are expected to attend this complimentary* annual event on March 24 in Heathrow, London.

"In a competitive environment, there is often little to differentiate one supplier from another. Paired with the fact that customers are well-equipped at finding deals with sophisticated price-shopping capabilities, price is an increasingly substantial differentiator. At the JDA Pricing & Revenue Management Conference 2010, we will demonstrate how innovative price optimization approaches help companies in the travel, transportation, hospitality and media industries around the world position their prices relative to their competitors, driving increased market share in today’s recovering economy,” said Hamish Brewer, JDA chief executive officer and a keynote presenter at the event.

Featuring Customer-Led Sessions, New Solution Demonstrations

Innovative, customer-led sessions that will be featured at the JDA Pricing & Revenue Management Conference 2010 include:

• Laura Freeland, vice president of cargo revenue management, American Airlines Cargo, will discuss the importance of organizational change management when implementing a new revenue management system.
• Suzanne Donnelly, head of revenue at East Coast Mainline Co. Ltd., will share how leveraging an advanced price optimization solution enabled the rail operator to increase forecast accuracy, leading to improved revenue generation.
• Maria Harti, chief executive officer of iDTGV, a high-speed rail operator in France, will discuss the company’s process for determining the best price for seats to maximize sales.
• An executive from JDA will present the benefits that Carlson Hotels Worldwide, a leading hotel operator with more than 700 properties in 74 countries, realized during the first year of a multi-phased roll out of JDA’s Travel Price Optimizer solution.
• Steve Swope, chairman and chief executive officer of Rubicon Consulting, a leading provider of competitive market intelligence, market analysis and revenue management services for the global travel industry, will share his expertise on Market Aware Pricing.

American Airlines, Inc., Bourne Leisure Limited, Cathay Pacific Airways Ltd, Continental Airlines Cargo, East Coast Mainline Co., Ltd., Eurostar Group Limited, First Group, IBM Switzerland AG Travel & Transportation, iDTGV, National Express Group PLC, Rubicon Consulting, Thales, TUI Travel UK and Unisys are among the many JDA customers and partners that will be in attendance. The Information Zone at the conference will provide companies with abundant networking opportunities, as well as feature new price optimization concepts and best practices to help improve operational efficiency and profitability. The Information Zone will also feature a live demonstration of JDA’s Travel Price Optimizer solution, which is designed to help travel, transportation and hotel operators drive demand during low seasons through optimal pricing.

For more information or to register for the JDA Pricing & Revenue Management Conference 2010, visit http://info.jda.com/content/PRM2010Conference.

About JDA Software Services Industries Group

JDA Services Industries Group helps companies in the travel, transportation, hospitality and media industries balance supply and demand through innovative forecasting, pricing and revenue management solutions. The result is a dramatic increase in revenue, margin and efficiency. JDA clients include Carlson Worldwide, Continental Airlines & Cargo, Harrah’s Entertainment, Omni Hotels, Princess Cruise Lines, Eurostar and TUI Travel (formerly Thomson Holidays).

About JDA Software Group, Inc.

JDA^® Software Group, Inc. (NASDAQ: JDAS), The Supply Chain Company^®, is the leading provider of innovative supply chain management, merchandising and pricing excellence solutions worldwide. JDA empowers more than 6,000 companies of all sizes to make optimal decisions that improve profitability and achieve real results in the discrete and process manufacturing, wholesale distribution, transportation, retail and services industries. With an integrated solutions offering that spans the entire supply chain from materials to the consumer, JDA leverages the powerful heritage and knowledge capital of acquired market leaders including i2 Technologies^®, Manugistics^®, E3^®, Intactix^® and Arthur^®. JDA’s multiple service options provide customers with flexible configurations, rapid time-to-value, lower total cost of ownership and 24/7 functional and technical support and expertise. To learn more, visit www.jda.com or e-mail info@jda.com.

*Pending qualification and space

This press release contains forward-looking statements that are made in reliance upon the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are generally accompanied by words such as "will,” "ensure,” "help,” "enable” and "expect” and other words with forward-looking connotations. In this press release, such forward-looking statements include, without limitation, remarks that certain advanced revenue management technology can optimize pricing for perishable inventory. The occurrence of future events may involve a number of risks and uncertainties, including, but not limited to: (a) our solutions and strategies may not perform exactly as we anticipate; (b) there may be implementation and integration problems associated with our solutions and strategies; and (c) other risks detailed from time to time in the "Risk Factors” section of our filings with the Securities and Exchange Commission. Additional information relating to the uncertainty affecting our business is contained in our filings with the SEC. As a result of these and other risks, actual results may differ materially from those predicted. JDA is not under any obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements, whether as a result of new information, future events or otherwise.

"JDA” is a trademark or registered trademark of JDA Software Group, Inc. Any trade, product or service name referenced in this document using the name "JDA” is a trademark and/or property of JDA Software Group, Inc.