Jeep On Global Expansion Mode

(RTTNews) - Jeep, the 4x4 vehicles, which has developed a strong bond with its masters, is aggressively on an expansion mode in its 75th anniversary year. Its fans have always been in love with the famous tag "Go Anywhere, Do Anything."

Jeep was originally designed for U.S. military, and started production in 1941. It is claimed to be the first 4x4 drive vehicle in mass production. The brand is currently manufactured by FCA US LLC, under Fiat Chrysler Automobiles. The shares of the original owner American Motors were bought by former Chrysler Corp. in 1987.

To boost its global expansion, Jeep started production from Melfi in Italy in 2014 and in the next year, it started rolling out from factories in Brazil and China. The company has invested $1.3 billion in Brazil and has a production capacity of 250 thousand jeeps.

The other day, the Jeep brands was introduced to India at the Auto Expo in New Delhi. Jeep wrangler Unlimited, Jeep Grand Cherokee and Jeep Grand Cherokee SRT models will be available in India, the fifth largest automobile markets in the world, from mid 2016. Fiat India Automobiles in partnership with Tata Motors Ltd will invest $280 million for India expansion. The company plans to reassemble the vehicles at its joint venture facility in Pune, from knock down kits produced in some other location. In last five years, India has recorded 22 percent increase in Jeep sales.

Mike Manley, Head of Jeep Brand said, "Our aggressive expansion in international markets is one of the key drivers behind our current global sales momentum."

Last year, the company that offers extraordinary journeys with a sense of security had recorded sales of more than 1.2 million units across the globe. It hopes to increase the annual production by more than 590 thousand by 2016, and to reach sales target of 1.9 million. Jeep has been recording a steady increase in sales since 2009.