John Varvatos and Nick Jonas Launch Latest Installment of their Fragrance Trilogy: JV x NJ Silver Edition

NEW YORK, Nov. 7, 2019 /PRNewswire/ -- Continuing their award-winning collaboration, renowned international menswear designer, John Varvatos and musician and actor, Nick Jonas bring forth JVxNJ Silver Edition; their third fragrance for men. The latest installment in the creative collaboration between John Varvatos and Nick Jonas, JVxNJ Silver Edition is a fresh, effervescent and exhilarating fragrance that transports you. JVxNJ Silver Edition captures the moment when you can truly let go and relax. It's when you feel the most like yourself and no one is watching, where every moment isn't recorded. It's that feeling of being completely free and utterly unplugged. Now available at John Varvatos and retailers nationwide, JVxNJ Silver Edition joins the John Varvatos Fragrance portfolio as its latest fragrance installment.

"It's been an amazing adventure continuing this collaboration with Nick, and I'm very excited for the JVxNJ Silver, our newest fragrance. This scent was driven by our goal of letting go and being a totally free spirit."                                                      

-John Varvatos

Shot by renowned filmmaker and photographer Danny Clinch, the JVxNJ Silver Edition campaign showcases intimate moments revealed through the eyes of one of the most iconic young musicians, Nick Jonas.

"Continuing this collaboration with John has been remarkable. With each launch, we are evolving the JVxNJ portfolio with versatile scents for every man. The latest addition of JVxNJ Silver speaks to embracing yourself and being comfortable in your own skin."

-Nick Jonas 

THE FRAGRANCE

JVxNJ Silver Edition is supercharged with a vivifying freshness that pulsates throughout the fragrance. Electric citrus notes fuse with a cool mineral accord that is contrasted by warm textural woods.

TOP NOTES

Mineral, Bergamot

HEART NOTES

Sage, Geranium, Orris

BASE NOTES

Patchouli, Sandalwood, Vetiver

THE DESIGN

The signature flask bottle is painted with sleek silver to black gradient lacquer to produce a classic, yet edgy finish. The black gunmetal tag and custom cap engraved with JVxNJ adds a nod of rock 'n' roll, an aesthetic deeply rooted within the John Varvatos brand.

THE BRAND

• JVxNJ Silver Edition, Eau de Toilette (4.2 fl. oz./125ml) $94
• JVXNJ Silver Edition, Eau de Toilette (2.5 fl. oz./75ml) $74

*All prices are suggested retail

ABOUT NICK JONAS:

Nick Jonas is one third of the preeminent male group of this century, the Jonas Brothers, who most recently opened the floodgates for a new era of titans in pop music. They earned three consecutive number one albums and sold out shows throughout three continents. The tremendous success of the band provided a launch pad for the successful and storied solo careers of Nick and his brothers, Joe and Kevin Jonas, who have kept loyal fans yearning for a reunion, until now. The band recently announced their highly anticipated return to music with a new single, "Sucker," which debuted at number 1 on Billboard's Hot 100. Making history once more, the band captured #1 on the Billboard 200 with their Platinum-Certified album, Happiness Begins.  

Nick has also received solo critically-acclaimed success off his self-titled album which includes the triple-platinum and #1 U.S. radio hit, "Jealous." A recipient of the Songwriters Hall of Fame's prestigious Hal David Starlight Award, Jonas co-wrote an original song titled "Home" for the movie FERDINAND, released by FOX Animation. The song was nominated for 2018 Golden Globe in the category of "Best Original Song."

As an actor, Jonas garnered unanimous critical praise for his lead role in the 2016 Sundance Film Festival favorite GOAT. He also appeared in a guest-starring role in the Fox's horror-comedy series, "Scream Queens" and starred in the gritty television show "Kingdom." Jonas can be seen alongside Dwayne Johnson, Kevin Hart, and Jack Black in JUMANJI: WELCOME TO THE JUNGLE, Sony's reimagining of 1995's JUMANJI. The film passed "Spider-Man" to become Sony's highest-grossing film ever at the U.S. box office. Later this year he will feature in the sequel and Roland Emmerich's "Midway." Jonas also recently completed production on Lionsgate's post-apocalyptic thriller, CHAOS WALKING, which stars Daisy Ridley and Tom Holland, and is scheduled for release in 2020.

This spring he will appear as the newest coach on the upcoming spring cycle of four-time Emmy Award-Winning hit series The Voice. 

ABOUT JOHN VARVATOS ENTERPRISES:

John Varvatos, Enterprises is a global lifestyle brand launched in 2000 with a collection of tailored clothing and sportswear.  John Varvatos now represents an entire men's lifestyle that includes footwear, bags, belts, eyewear, jewelry, fragrances, the John Varvatos Star USA collection, and Bootleg by John Varvatos. John Varvatos encompasses a modern, rebel edge while staying true to our artisan roots. Visit us at johnvarvatos.com  or join us on social media at @johnvarvatos. 

For images, additional quotes and information please contact:
Nicole Newsum 646.642.3097 (Nicole.Newsum@civic-us.com)
James Schuck, 212.812.8050 (James.Schuck@revlon.com)

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SOURCE John Varvatos