JupiterResearch Finds Spam is Shrinking While Email Marketing is Growing Modestly

JupiterResearch, a division of Jupitermedia Corporation(Nasdaq: JUPM), forecasts that email marketing spending will grow from$885 million in 2005 to $1.1 billion by 2010, and the volume of spammessages per consumer will decrease by 13% a year during this sameperiod. According to the new report entitled: "U.S. Email MarketingForecast 2005 to 2010," the overall growth of the market will bemarked by growth in spending on retention, acquisition andtransactional email. Filtering improvements made by Internet serviceproviders are credited with the expected decline in spam. The averageactive email consumer will see a drop from 3,253 pieces of spam in2005 to 1,640 pieces of spam in 2010. JupiterResearch is a leadingauthority on the impact of the Internet and emerging consumertechnologies on business.

"ISPs are wise to improve spam filtering, and ensure thatpermission emails are not erroneously marked as spam," said DavidDaniels, Research Director at JupiterResearch and author of thereport. "Consumers have a plethora of providers to choose from andwill stray from those who do not effectively filter messages," addedDaniels.

The JupiterResearch report also finds that email delivery rateshave stabilized at an average of approximately 88% and are expected tosurpass 90% over the next few years. By 2010, the cost of incorrectlyblocked email will drop to $92 million from a high of $107 million in2006.

"The next five years will see a more organized email marketingarena," said David Schatsky, Senior Vice President of Research atJupiterResearch. "Delivery rates will rise because of marketers'efforts to improve list management practices. And the greater controlby ISPs over spam will mean a lot less waste," added Schatsky.

The complete findings of this report are immediately available toJupiterResearch clients online at www.jupiterresearch.com. Foradditional information on the report or JupiterResearch's EmailMarketing service offerings, visit www.jupiterresearch.com or contactKieran Kelly, Vice President of Global Sales and Client Service, at1-800-481-1212 or researchsales@jupitermedia.com

About Jupitermedia Corporation

Jupitermedia Corporation (Nasdaq: JUPM) (www.jupitermedia.com),headquartered in Darien, CT, is a leading global provider of originalinformation, images and research for information technology, businessand creative professionals. Jupitermedia includes Jupiterimages, oneof the leading images companies in the world with over 7.0 millionimages online serving creative professionals with brands likeBananaStock, Brand X, FoodPix, Botanica, Nonstock, Comstock Images,Creatas Images, PictureQuest, Liquid Library, Thinkstock Images,Thinkstock Footage, Bigshot Media, Goodshoot, ITStockFree, Photos.com,Ablestock.com, PhotoObjects.net, Clipart.com and AnimationFactory.com;and JupiterWeb, the online media division of Jupitermedia whichoperates four distinct online networks: internet.com and EarthWeb.comfor IT and business professionals; DevX.com for developers; andGraphics.com for creative professionals. JupiterWeb properties includemore than 150 Web sites and over 150 e-mail newsletters that areviewed by over 20 million users and generate over 300 million pageviews monthly. Jupitermedia also includes: JupiterResearch, a leadinginternational research advisory organization specializing in businessand technology market research in over 30 business areas and verticalmarkets.

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