22.08.2014 15:43:04
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Keurig Green Mountain, Kraft Foods Announce Licensing Agreement - Quick Facts
(RTTNews) - Keurig Green Mountain, Inc. (GMCR), a leader in specialty coffee, coffee makers, teas and other beverages, and packaged food giant Kraft Foods Group, Inc. (KRFT), Friday announced a multi-year licensing, manufacturing, and distribution agreement for Kraft's branded coffees in Keurig portion pack formats compatible with Keurig consumer and commercial brewing systems in the U.S.
Financial terms of the agreement were not disclosed.
With this new agreement, consumers in the U.S. can enjoy their favorite Kraft coffee brands, Maxwell House, Gevalia and Yuban, along with McCafé, in a variety of licensed Keurig portion pack formats for both the at-home and away-from-home channels, the firm said.
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