14.03.2014 13:37:59
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Keurig Green Mountain, Starbucks Coffee Update Five-year Agreement
(RTTNews) - Keurig Green Mountain, Inc. (GMCR) and Starbucks Coffee Company (SBUX) announced amended terms to the companies' existing five-year agreement. The companies have updated their agreement to continue to expand Starbucks range of K-Cup pack offerings and to promote expanded consumer choice as Keurig continues to build its Keurig brewing system. In exchange for eliminating the super-premium coffee exclusivity terms of the existing agreement Starbucks will receive improved business terms, including significantly expanded Starbucks K-Cup pack and variety types.
Mark Wood, Senior Vice President, Global Hot Systems for Keurig, said: "This amended agreement creates more favorable business terms for both companies and allows us to build upon our strong relationship."
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