15.02.2008 14:36:00
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LIN TV Names Michael Kelly as Director of Sales Interactive/New Media
LIN TV Corp. (NYSE: TVL), a local television and digital media company,
today announced that Michael Kelly has been named Director of Sales
Interactive/New Media, a new position at the Company. The appointment
reflects LIN TV’s ongoing commitment to
developing Interactive and new media strategies that leverage the Company’s
content value while creating additional revenue sources. Kelly will
report directly to LIN TV’s Vice President
Internet, Robb Richter.
As Director of Sales Interactive/New Media, Kelly will lead LIN TV’s
growing Interactive, Mobile and New Media Sales/Marketing initiatives
and will work directly with the stations’
sales managers, LIN’s local new media sales
force and national and regional agencies to champion the delivery of new
products, services and programs.
"One of our top priorities is to deliver sales
and marketing innovation through new media,”
said Robb Richter, LIN TV’s Vice President
Internet. "Mike has a strong sales background
and tremendous experience in broadcasting. Beyond that, Mike knows how
to harness the potential of new media and will help us achieve our
long-term new media development goals.”
Kelly has more than 25 years experience in broadcast television and
online local search marketing. Most recently, he was Chief Sales Officer
for LookLocally.com in Dallas, where he worked with national, regional
and local clients to market their businesses on major search engines.
Prior to, Kelly held the position of National Sales Manager for LIN TV’s
WALA-TV (FOX) and WBPG-TV (CW) in Mobile from 2004 to 2006 and was
promoted to Director of Sales in 2006. In that role, Kelly managed the
rollout of two innovative web platforms in the same year. Kelly’s
television career began in 1982 as the Master Control Operator of
WAWS-TV in Jacksonville. He received his Bachelor of Science degree in
Business Management from the University of Maryland in 1981.
About LIN TV
LIN TV Corp., along with its subsidiaries ("LIN
TV” or "the Company”),
is a local television and digital media company, owning and/or
operating 29 television stations in 17 U.S. markets, all of which are
affiliated with a national broadcast network. LIN TV’s
highly-rated stations deliver superior local news and community stories,
along with top-rated sports and entertainment programming, to 9% of U.S.
television homes, reaching an average of 11.5 million households per
week. LIN TV is also a leader in the convergence of local broadcast
television and the Internet through its television station web sites and
a growing number of local online innovations. LIN TV is traded on the
New York Stock Exchange under the symbol "TVL”.
Financial information about the company is available at www.lintv.com.
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