LiveOps Acquires Datasquirt Integrates Social, Mobile and Voice Channels in the Cloud Contact Center

LiveOps, Inc. and Datasquirt Limited (ASX:DSQ) announced today that they have entered into a definitive agreement under which LiveOps will acquire the assets of New Zealand-based Datasquirt. LiveOps is also announcing today the launch of two new cloud applications, LiveOps Multichannel and LiveOps Social, that integrate Dataquirt’s CONTACT™ solution with the LiveOps Platform. http://www.liveops.com/social/press-release.html

"Today’s social and mobile consumer is forcing the contact center industry to change. This acquisition accelerates LiveOps’ leadership in cloud contact center by providing our clients and partners integrated social, mobile and voice capabilities,” said Marty Beard, President and CEO, LiveOps. "Contact centers can now transform customer interactions by allowing their agents to engage across multiple channels such as Twitter, SMS and other consumer-driven channels. Datasquirt also brings a strong global base of more than 65 customers and partners, and an approach to the market that is completely complementary to LiveOps. Combined, we will be able to accelerate our revenue globally.”

"Today’s contact centers are under immense pressure to engage effectively with consumers who want multiple channels including social. Corporate brands are at risk when consumer expectations are ignored,” said Aaron Ridgway, Managing Director/CEO and Founder, Datasquirt. "LiveOps shares our passion for this global revolution. We are bringing to market a battle-tested, highly scalable platform. The integration of CONTACT with the LiveOps Platform simplifies the process of adding consumer-desired channels that extend the voice channel. The synergy between these two companies enables us both to achieve our long term goals.”

"When improved communication is combined with increased productivity and stringent cost control you have a success story, which is exactly what the deployment of CONTACT has done for Amway New Zealand,” said Kirsty Walker, Regional (Australia / New Zealand) Contact Centre Manager, Amway. "As a long standing Datasquirt customer we are excited about this news. We look forward to working together on future projects.” Amway is one of the largest direct selling businesses in the world, with sales of more than $US9.2 billion and 14,000 employees. In Australia and New Zealand, more than 100,000 people have started their own business with Amway.

With its innovative technology and large, loyal customer base, Datasquirt is a recognized global leader for enabling customers to easily communicate with businesses in real-time across all major channels such as social, mobile, SMS, email, and web chat. Clients such as Royal Mail Group and Wokingham Borough Council in the UK are using CONTACT to manage Twitter-based service delivery in their contact centers. Last year, CONTACT enabled Wokingham Borough Council to take first place in the Public Services sector category for their email communications with a score of 88 percent against an overall Top 50 email average of 74 percent.

Beard added, "This move allows us to expand our sales and engineering teams with world-class cloud contact center expertise. We are now well-positioned to lead the contact center migration to the cloud with a social, mobile and voice offering that will transform customer service.”

About LiveOps, Inc.

LiveOps is the only contact center leader focused on providing the full platform, applications, and talent in the cloud. More than 200 companies, including Salesforce.com, Symantec and AAA trust LiveOps to exploit the interactions between today's multichannel, social and mobile consumers and the enterprise contact center to ultimately enhance brand preference. LiveOps' 10+ years of experience enables it be a trusted partner for companies wanting to migrate their contact center to the cloud to provide better service. With access to the largest contact center workforce of 20,000 agents, the company supports a wide range of industries including financial, health, insurance, retail, and professional services. LiveOps is headquartered in Santa Clara, California. For more information, visit www.LiveOps.com.

About Datasquirt

Datasquirt™ makes it easy for corporate call centres to communicate with customers and field staff, improving business efficiency and service delivery. Datasquirt does this through supply of CONTACT™, a leading business optimisation solution. Businesses use CONTACT™ to communicate with their customers and field staff using the channels that complement voice - SMS, Twitter, email, fax or web chat CONTACT™ supports improved quality, security and consistency of communications, increasing efficiency and reducing business risk. CONTACT™ is provided as a secure, cloud-based self-service software platform that interfaces with most existing CRM and ACD/PABX systems. Datasquirt is headquartered in Auckland, New Zealand, with sales offices in Sydney, London, New York and Dusseldorf. Datasquirt™ and CONTACT™ are trademarks of Datasquirt Limited. For more information see www.datasquirt.com or call +64 9 358 5878 or +1 888 433 9882 or email info@datasquirt.com.