LiveXLive And Merchbar Ink Multi-Year Deal To Sell And Distribute Millions Of Products From Over 35,000 Artists Across LiveXLive And PodcastOne Platforms

LOS ANGELES, July 7, 2021 /PRNewswire/ -- LiveXLive Media (Nasdaq: LIVX) ("LiveXLive"), a global platform for livestream and on-demand audio, video and podcast/vodcast content in music, comedy and pop culture, and owner of PodcastOne, Slacker Radio, React Presents and Custom Personalization Solutions ("CPS"), announced today that it has entered into a multi-year partnership with Merchbar, the official retailer of top musicians, providing a new way for fans to discover and buy products from their favorite artists, all while supporting artists, labels and the entire music ecosystem. This new partnership will expand the distribution and sourcing of products by LiveXLive's merchandising business unit, CPS, by giving it access to tap into over one million products from over 35,000 artists' licensed and/or manufactured on the Merchbar platform. The new online store will live on LiveXLive platforms and sell merchandise 24/7 from any artist whenever a customer interacts with content.

Products featured in the store will include apparel, vinyl, CDs, collections, posters, accessories and lots more from artists across all genres - EDM, Pop, Rock, Hard Rock, R&B/Hip-Hop, Country and Jazz/Blues, as well from the Sports, TV/Movies and Broadway.

"With live music coming back strong and streaming continuing to be a part of festivals/concerts and events, our new partnership with Merchbar expands LiveXLive's offering as a one-stop platform to buy merchandise and further support our artists," said Robert Ellin, CEO and Chairman of LiveXLive. "Our overall flywheel experience - listen, watch, attend, engage and transact - provides subscribers and free users an even more in-depth retail and shopping experience through Merchbar." 

Merchbar's platform, exclusive partnerships and existing integrations, seamlessly power its functionality. Products represent a rich mix provided by the world's top labels and merch companies, Merchbar's own manufacturing and fulfillment network, as well as hundreds of independent artists and merch operations.

LiveXLive's platform provides an end-to-end solution for artists and bands to go direct to consumer, monetize performances and digital touring, as well as sell merch and reach new audiences across LiveXLive's apps, site and OTT channels on Amazon, Apple TV, Sling, Roku and STIRR.

For More information, please visit /www.livexlive.com. 

About LiveXLive Media, Inc.
Headquartered in Los Angeles, California, LiveXLive Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by ''Live) is a global talent-first, interactive music, sports, and entertainment subscription platform delivering premium content and livestreams from the world's top artists. The Company has streamed over 1,800 artists since January 2020, a library featuring close to 30 million songs, 500 expertly curated radio stations, 235 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, an NFT business, and has created a valuable connection between brands, fans, and bands. LiveXLive Media's other major wholly-owned subsidiaries are LiveXLive, Slacker Radio, React Presents, Custom Personalization Solutions, and PodcastOne, which generates more than 2.27 billion downloads per year 300+ episodes distributed per week across a stable of hundreds of top podcasts. The combination of acquisitions and the expansion of products and franchises have secured LiveXLive as a top-rated music, entertainment and media services company. LiveXLive is available on iOS, Android, Roku, Apple TV, and Amazon Fire, and through OTT, STIRR, Sling, and XUMO, in addition to its app, online website, and social channels. For more information, visit www.livexlive.com and follow us on Facebook, Instagram, TikTok, and Twitter at @livexlive.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are "forward-looking statements," which may often, but not always, be identified by the use of such words as "may," "might," "will," "will likely result," "would," "should," "estimate," "plan," "project," "forecast," "intend," "expect," "anticipate," "believe," "seek," "continue," "target" or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: the Company's reliance on one key customer for a substantial percentage of its revenue; the Company's ability to consummate any proposed financing, acquisition or transaction, the timing of the closing of such proposed event, including the risks that a condition to closing would not be satisfied within the expected timeframe or at all, or that the closing of any proposed financing, acquisition or transaction will not occur or whether any such event will enhance shareholder value; the Company's ability to continue as a going concern; the Company's ability to attract, maintain and increase the number of its users and paid subscribers; the Company identifying, acquiring, securing and developing content; the Company's intent to repurchase shares of its common stock from time to time under its announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; the Company's ability to maintain compliance with certain financial and other covenants; the Company successfully implementing its growth strategy, including relating to its technology platforms and applications; management's relationships with industry stakeholders; the effects of the global Covid-19 pandemic; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of the Company's subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2020, filed with the U.S. Securities and Exchange Commission (the "SEC") on June 26, 2020, Quarterly Report on Form 10-Q for the quarter ended December 31, 2020, filed with the SEC on February 16, 2021, and in the Company's other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and the Company disclaims any obligations to update these statements, except as may be required by law. The Company intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

Press Contact:
LiveXLive
aileen@livexlive.com 
917.842.9653

LiveXLive IR Contact:
ir@LiveXLive.com
310.601.2505

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SOURCE LiveXLive Media, Inc.