31.05.2006 20:48:00
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Macrovision's Digital Commerce Solution Deployed by The Taunton Press; Leading Magazine Publisher Launches eRights Suite to Sell Subscriptions to Articles, Videos and Interactive Content
Designed for serious hobbyists, pros and weekend warriors alike,the new site is a comprehensive resource for woodworking advice,how-to video instructions, incisive tool reviews, great project ideasand live forums with expert woodworkers. The first in a series ofplanned major overhauls to the Taunton magazine Web sites,FineWoodworking.com sets the bar high for enthusiast magazines thathave made the move to the Web. FineWoodworking.com contains Web-onlyexclusive content as well as repurposed material from the printmagazine.
"We're very excited about the new FineWoodworking.com site and thepremium content it offers subscribers," said Bob Steigerwald, Managerof Web Technology, The Taunton Press. "With eRights Suite, we now havethe ability to generate additional revenue and increase productivity.The sophisticated registration system both authorizes access and helpsus track user behavior for intelligent marketing initiatives.Additionally, we can offer and manage subscriptions through eRightsSuite's commerce application."
RightAccess, the access control product within eRights Suite,provides The Taunton Press with authorization, authentication,delegated administration, product segmentation and registrationcapabilities. RightCommerce, the commerce product within eRightsSuite, allows Taunton to sell digital content using varied businessmodels, including pay-per-view, bundles and subscriptions. eRightsSuite is also integrated with Taunton's existing print fulfillmentsystems, a key challenge for many publishers.
"The Taunton Press is the latest addition to our growing list ofmagazine customers," said Fred Amoroso, CEO, Macrovision. "WitheRights Suite, The Taunton Press has myriad opportunities to grow itsonline enterprise, whether selling access to text-based content oraudio and video."
eRights Suite, available both as an installed or hosted (ASP)solution, allows organizations to effectively control andcommercialize digital goods and services, including text, audio,video, streaming media, games and software applications.
About The Taunton Press
The Taunton Press, leading publishers of books and magazines onthe house and home, has been celebrating creativity and inspiringreaders to pursue their passions for more than 30 years. Written bypracticing experts in the fields of home building, home design,cooking gardening, woodworking, and fiber arts, Taunton products arewidely regarded as leaders in their fields and praised as the highestquality in their respective categories.
Taunton's family of niche magazines include Fine Woodworking, FineHomebuilding, Fine Gardening, Fine Cooking, Threads and relatedspecial-interest titles. Publisher of more than 500 book titles,Taunton's line-up includes best-selling author and home designvisionary Sarah Susanka's Not So Big House series; Jeremiah Eck's TheFace of Home, the sixth title in a joint publishing venture with theAIA; How To Break an Egg by the editors of Fine Cooking; Thebest-selling Idea Book series, more than 20 titles strong; the highlyacclaimed Complete Illustrated Guide to Woodworking series; and thehome improvement series, For Pros By Pros.
A trusted source of valuable information and inspiration, millionsof consumers choose Taunton magazines, books, DVDs, and Web sites toimprove their skills and expand their horizons. Established in 1975,Taunton is a privately held publishing company headquartered inNewtown, Connecticut. www.taunton.com.
About Macrovision Corporation
Macrovision provides distribution, commerce and consumptionsolutions for software, entertainment and information content to thehome video, PC games, music, cable/satellite, consumer software,enterprise software and publication industries. Macrovision holdsapproximately 220 issued or pending United States patents and 1,200issued or pending international patents, and continues to increase itspatent portfolio with new and innovative technologies in relatedfields. Macrovision is headquartered in Santa Clara, California,U.S.A. with other offices across the United States and around theworld. More information about Macrovision can be found atwww.macrovision.com.
(C) Macrovision 2006. Macrovision is a registered trademark ofMacrovision Corporation. All other brands and product names andtrademarks are the registered property of their respective companies.
This press release may contain "forward-looking" statements asthat term is defined in the Private Securities Litigation Reform Actof 1995. A number of factors could cause Macrovision's actual resultsto differ from anticipated results expressed in such forward-lookingstatements. Such factors are addressed in Macrovision's Annual Reporton Form 10-K for the year ended December 31, 2005 and its latestQuarterly Report on Form 10-Q for the period ended March 31, 2006,which are on file with the Securities and Exchange Commission(available at www.sec.gov). Macrovision assumes no obligation toupdate any forward-looking statements.
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