Maisons du Monde: Adjustment of 2023 annual objectives considering a deteriorating non-food consumption environment

PRESS RELEASE

Financial Information

Adjustment of 2023 annual objectives

considering a deteriorating non-food consumption environment

Nantes, 9 October 2023 - Maisons du Monde, Euronext Paris: MDM; ISIN: FR0013153541, announces an adjustment of its 2023 annual objectives due to the deterioration in consumer confidence observed across Europe, affecting overall non-food consumption for H2. Conference Call to be held on 10 October at 8:30 am CET (see below).

After a positive month of July, non-food consumption started to go through a strongly deteriorating trend as widely witnessed across the sector.

In this situation, the Home & Furniture sector is feeling the full effect of reduced discretionary consumer spending, resulting in decreased traffic both in-store and online.

As a result, third-quarter sales, which will be subject to a detailed publication on October 26^th, are expected to decline by 9.4% compared to the same period in 2022, despite tactical price adjustments, non-discount commercial initiatives and an increased product availability.

Given the current trends in consumer behavior and the performance in Q3, Maisons du monde is adjusting its 2023 financial objectives as follows:

In this deteriorated context, Maisons du Monde will further accelerate the implementation of its 3C plan focusing on Customer, Costs and Cash, for Q4 2023. The Group is notably expecting to significantly outperform its €25m cost savings plan for 2023 and will implement additional measures given the current deterioration in macro trends.

In addition, the Group confirms that it will announce a more extensive transformation plan in Q1 2024.

These efforts will benefit from the recent strengthening of the Executive Committee, with the appointment of Christophe Lapotre as Head of Retail and Guillaume Lesouef as Head of Marketing, Merchandise and Sustainability.

The Board, including its reference shareholder representatives, has expressed its full support for the steps being taken by Management and the Group as Maisons du Monde navigates this period of deteriorating consumption trends.

Conference call for investors and analysts

Date: 10 October 2023 at 8h30 am CET

Speakers: François-Melchior de Polignac, CEO and Gilles Lemaire, Acting CFO
Connection details:

• Webcast: https://edge.media-server.com/mmc/p/gaysusws
• Conference call: https://register.vevent.com/register/BIc267fcf9f9404757839be6ee983ba73a

Financial calendar

26 October 2023        Q3 and 9M 2023 sales

***

Disclaimer: Forward Looking Statement

This press release contains certain statements that constitute "forward-looking statements," including but not limited to statements that are predictions of or indicate future events, trends, plans or objectives, based on certain assumptions or which do not directly relate to historical or current facts. Such forward-looking statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the future results expressed, forecasted or implied by such forward- looking statements. Accordingly, no representation is made that any of these statements or forecasts will come to pass or that any forecast results will be achieved. Any forward-looking statements included in this press release speak only as of the date hereof and will not give rise to updates or revision. For a more complete list and description of such risks and uncertainties, refer to Maisons du Monde’s filings with the French Autorité des marches financiers.

***

About Maisons du Monde

Maisons du Monde, a uniquely positioned and beloved brand across Europe, stands as the European leader in inspirational and affordable home & living. It offers a wide and constantly renewed range of furniture and home accessories across multiple styles. Creativity, inspiration and engagement are the brand’s core pillars. Leveraging its distinctive direct-to-consumer omnichannel model, the company generates over 50% of its sales digitally, through its online platform and in-store digital sales and operates 357 stores across 9 European countries. At the end of 2020, the Group launched a curated marketplace to complement its offering and become the reference one-stop shop in inspirational and affordable home and living. In November 2021, Maisons du Monde unveiled its company purpose: "Inspiring everyone to open up to the world, to create together unique, warm and sustainable places to live.”

corporate.maisonsdumonde.com

Contacts

Attachment

• 2023 10 09 Guidance 2023 adjustments_EN_FOR RELEASE