Mediaplex Announces AdVault Client Wins; Web-Enabled Ad Agency Solutio

Mediaplex Announces AdVault Client Wins; Web-Enabled Ad Agency Solutions Continue to Gain Momentum

    Business Editors/Advertising Editors/Media Writers

    WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--March 3, 2005--ValueClick, Inc.'s (NASDAQ:VCLK) Mediaplex subsidiary, a leading provider of advertising agency, media and content management solutions, today announced several AdVault client wins. Mediaplex's AdVault suite of fully web-enabled agency management and media management solutions continues to gain momentum with advertising agencies.
    Los Angeles-based advertising agency Dailey & Associates has selected Mediaplex's AdVault media management solutions to manage its national and local television, radio and print media buying logistics. A current user of the AdVault agency management product for enterprise financial management and project management, Dailey is expanding its relationship with Mediaplex to include media buying tools. A leading, fully-integrated West Coast advertising agency and an Interpublic Group Agency, Dailey generates more than $500 million in annual billings and has a client list that includes Safeway Supermarkets, Southern California Ford Dealer Association, Honda Motorcycles, ATVs, Personal Watercraft, and Nestle.
    Palisades Media Group, based in Santa Monica, CA, has also selected Mediaplex to implement its media management solutions for national and local broadcast and print media management. Palisades Media Group, independently owned and operated, is a leading media buying and planning agency with a client list that includes Miramax Films, Lion's Gate Films, and Electronic Arts.
    MacDonald Media, one of the most recognized out-of-home specialist agencies, has chosen the AdVault suite of agency management and media management products to manage their day-to-day operations. MacDonald Media, a full service/American Association of Advertising Agency (AAAA's) agency dedicated to out-of-home/non-traditional media, will be using the AdVault FINANCIALS, PRODUCTION, and PRINT products.

    About ValueClick

    ValueClick, Inc. (NASDAQ:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:

--	ValueClick Media (http://media.valueclick.com) provides brand advertising, direct marketing and search solutions for advertisers, agencies and publishers. Through its ValueClick Brand ValueClick Direct and ValueClick Search groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options. ValueClick Media also includes Pricerunner.com (www.pricerunner.com), a leading provider of online comparison shopping services.
--	Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
--	Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. Additionally, Mediaplex provides the AdVault suite of software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

    For more information, please visit www.valueclick.com.

    This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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CONTACT: ValueClick, Inc. Gary J. Fuges, 818-575-4677

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: PUBLISHING ADVERTISING/MARKETING INTERNET E-COMMERCE SOURCE: ValueClick

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