Melton Truck Lines to Make Iteris Lane Departure Warning Technology Standard Equipment on All New Trucks

Iteris, Inc. (AMEX:ITI), a leader in the development and application of advanced technologies that help reduce traffic congestion and improve the safety of surface transportation systems, today announced that Melton Truck Lines, Inc., a premier air-ride flatbed carrier with significant international cross-border transactions, will make Iteris’ Lane Departure Warning (LDW) standard equipment on approximately 1000 new trucks over the next three years. "When it comes to highway safety and ensuring our customers’ goods arrive on time, we believe adding LDW to our trucks will further our continuing goal of improving highway safety,” said Bob Peterson, president of Melton. "Safety is a top priority for every well managed trucking company and we believe that our decision to install LDW will have a positive impact in reducing accidents.” LDW is now part of the Melton standard truck specification and the company plans to have approximately 1000 additional new trucks outfitted over its 42-month trade cycle. LDW systems will be installed at Melton’s service center facility located in Tulsa, Oklahoma. Melton becomes the fourth major flatbed carrier to install LDW as standard equipment on its trucks. Based in Tulsa, Okla., Melton has grown consistently over the years to become one of the largest flatbed trucking companies in the nation. Melton has terminals in Laredo, Dallas, and El Paso, Texas as well as Birmingham, Ala. The decision by Melton to make Iteris’ LDW technology standard on its new trucks came after the company tested 60 units over the course of the last year. In addition to superior field test performance, Melton received positive feedback on the system from its drivers. "We’re pleased to see another large flatbed carrier recognize the value of our LDW technology and Iteris looks forward to working with Melton on future installations,” said Francis Memole, senior vice president, vehicle sensors for Iteris. "Based on data Iteris is receiving from other fleet customers that are seeing significant decreases in lane departure-related accidents, we expect Melton will see a positive return on their investment in a short period of time.” Iteris’ LDW system was the first-of-its-kind to be deployed in the commercial truck and passenger car markets and it still remains the only vision-based system in mass production in the U.S., Europe, and Asia. Over 35,000 LDW systems have been sold for commercial truck platforms in the U.S. and Europe with an estimated two billion miles traveled per year. In the U.S., with the addition of Melton, there are currently 48 fleets specifying Iteris’ LDW system with a combined fleet size of 28,000 trucks and another 78 fleets with approximately 154,000 trucks conducting field tests. About Iteris, Inc. Iteris, Inc. is a leader in the development and application of advanced technologies that reduce traffic congestion, minimize the environmental impact of traffic congestion and improve the safety of our surface transportation systems. Combining outdoor image processing, traffic engineering and information technology, Iteris offers a broad range of Intelligent Transportation Systems and driver safety solutions to customers worldwide. Iteris is headquartered in Santa Ana, California with offices throughout the U.S., Europe, and Asia. Investors are encouraged to contact us at 888-329-4483, or at www.iteris.com. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "seeks," "estimates," "may," "will," "can” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about the roll-out and market acceptance of our LDW technology, the performance and expected benefits of our technology and LDW systems, production schedules, commercial vehicle and automotive standards and our future prospects. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors. Important factors that may cause such a difference include, but are not limited to the market acceptance of our technologies and of the products that incorporate our technologies, commercial vehicle and automotive production schedules and agendas; the timing and successful completion of customer qualification of our products and the risks of non-qualification; market acceptance of our LDW system and the vehicles that incorporate our systems; our ability to specify, develop, complete, introduce, market and transition our products and technologies to volume production in a timely manner; the potential unforeseen impact of product offerings from competitors and other competitive pressures; and the general economic and political conditions and specific conditions in the markets we address, including the general economic slowdown and volatility in the automotive sector. Further information on Iteris, Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).