17.08.2010 04:01:00
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Microsoft transforms entertainment at home and on the go with launch of Kinect and new Xbox LIVE experiences on Windows Phone 7 and PC
Xbox will transform entertainment at home and on the go this year with Kinect for Xbox 360 officially launching in Europe, Middle East and Africa1 on November 10 opening up a new world of controller-free games and Xbox LIVE entertainment. Xbox LIVE and a blockbuster line up of games on Windows Phone 7 will also launch this holiday and Microsoft announced a new line up of LIVE enabled titles coming to the PC.
Gamescom 2010 is the European premiere of Kinect for Xbox 360, introducing millions more to the intuitive freedom of being controller-free. The show will unveil new games and experiences demonstrating the depth and breadth of the launch lineup of more than 15 exclusive Kinect titles, including never-before-seen levels, new environments, achievements and characters for "Kinect Sports,” "Kinect Adventures,” "Kinectimals” and "Kinect Joyride.” MTV Games and Harmonix will also announce new chart-topping dance tracks for the highly anticipated "Dance Central”.
Speaking before the show, Chris Lewis, vice president, Interactive Entertainment Business, Microsoft Europe said, "We are bringing the Kinect experience to Europe for the first time at Gamescom because this is the biggest show in the region and we’re committed to investing in Europe and the critical role it plays in Xbox’s global success. When Kinect launches on November 10, it’s not just transformative for our business but its set to change how you use entertainment. You become the controller, giving you the choice in how you and your friends navigate entertainment and gaming experiences. We’re already seeing a high level of anticipation in Europe with sales of the Kinect ready Xbox 360 250GB creating an all-time record weekly market share2.”
"This is also the year of expansion for Xbox 360; in terms of new audiences, new markets for Xbox LIVE and multiple platforms. With Xbox LIVE on Windows Phone 7 we are bringing the quality, consistency and community of the Xbox experience to gamers on the go. With "Age of Empires Online”, "Fable III” and new games still in development we’re also bringing, social, connected gaming experiences to all new audiences on the PC. When you look at what we are bringing to the market this year with the magic of Kinect, alongside our blockbuster line-up of games, including the biggest game for 2010, "Halo: Reach”, we’re confident that Xbox 360 has something for all the family and will be the gaming and entertainment console of 2010 and beyond.”
More Kinect To Love
New Kinect game experiences which will be unveiled at Gamescom reveal a never-before-seen depth to controller-free games that will keep the casual or the hardcore gamer entertained for hours. The classic kart racing title "Kinect Joy Ride” featuring new modes that will keep gameplay fresh and challenging whether playing alone or with friends will be on show, along with thrilling new adventures exploring exotic locations, collecting treasures and earning rewards in "Kinect Adventures”. A host of cute new animal friends to help you explore the world of "Kinectimals” and three new events in "Kinect Sports” which are guaranteed to entice the family off the sofa, will also be revealed for the first time at the event.
The Blockbusters Get Bigger
2010 finds all the biggest blockbusters on Xbox 360, with an amazing 3rd party lineup proving that once again Xbox 360 is the best place to play, including the highly anticipated blockbusters "Halo:Reach” and "Fable III” which will be showing off some new features for play at Gamescom.
A New Era in Mobile Gaming
Gamescom 2010 is also the venue for the global unveil of the first wave of Xbox LIVE games launching on Windows Phone 7 this holiday. Building on Microsoft’s pioneering work with Xbox 360, Windows Phone 7 will be home to a premier, ever-expanding portfolio of Xbox LIVE titles from the most creative minds in game development, including Microsoft Game Studios. From Avatars to Achievements, friends and more, Windows Phone 7 is putting the power of Xbox LIVE into the palm of your hand.
Reinventing Classic PC Franchises
Microsoft will also unveil the newest addition to the best-selling "Age of Empires” franchise, "Age of Empires Online.” Marrying fresh online features with iconic gameplay, "Age of Empires Online” will offer something for long-time fans, newcomers, and everyone in between. Additionally, Microsoft will announce the development of a new game inspired by the time-honored "Flight Simulator” franchise. Published by Microsoft Game Studios, these new titles, along with the previously announced "Fable III,” fully integrate the free3 "Games for Windows – LIVE” online service to deliver compelling, socially-connected gameplay experiences.
ENDS
About Kinect
Kinect for Xbox 360 brings games and entertainment to life in extraordinary new ways — no controller required. Simple to use and fun to play, Kinect for Xbox 360 allows owners to jump into Kinect-enabled games for any type of play, and the Kinect Hub puts your favourite movies and TV programs, music, live sports, and social networks all in one place. The Kinect sensor recognizes you, responds to your gestures, listens to your voice and works with every Xbox 360 console (175 MB of memory required). More information about Kinect for Xbox 360 can be found at http://www.xbox.com/kinect.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. This November, with the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with the leading social network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.
About Xbox LIVE
Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on-demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of 25 million people across 26 countries, expanding to 35 this fall, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
1 UK, Ireland, France, Germany, Spain, Italy, Norway, Sweden, Finland, Denmark, Austria, Belgium, Portugal, Switzerland, Holland, South Africa, Russia, UAE, Saudi Arabia, Hungary, Czech Republic, Slovakia, Poland.
2 In France, Germany and the UK and Ireland
3 Broadband internet required
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