Mobile services in Sub-Saharan Africa: trends and forecasts 2016-2021

LONDON, March 23, 2017 /PRNewswire/ --

"Demand for mobile content services and operators' bundled offers are driving smartphone take-up and will push the smartphone share of handsets up to 39.8% in 2021."

The convenience of mobile Internet access in Sub-Saharan Africa (SSA) will drive the demand for handset connections, particularly because many users have little or no access to fixed infrastructure.

THIS REPORT AND ASSOCIATED DATA ANNEX PROVIDE:
- commentary and trend analysis to support our 5-year forecast for SSA
- worldwide context, regional analysis and commentary
- forecasting informed by on-the-ground market experts from our Research and Consulting divisions.

Who Should Read this Report
- Market intelligence, strategy and project managers at mobile operators in SSA.
- Regulatory bodies in SSA.
- Financial institutions that directly invest in the telecoms sector in the region, or advise others that do so.
- Press and media bodies that need a foundation of knowledge of the SSA mobile telecoms market.

GEOGRAPHICAL COVERAGE
Regions modelled:
- Sub-Saharan Africa (SSA)

Countries modelled individually
- Cameroon
- Côte d'Ivoire
- Ghana
- Kenya
- Nigeria
- Rwanda
- South Africa
- Sudan
- Tanzania
- Uganda
- Zambia

Detailed country commentary
- Ghana
- Kenya
- Nigeria
- South Africa

KEY METRICS
Mobile connections:
- Handset, mobile broadband1, IoT2
- Prepaid, contract
- 2G, 3G, 4G (LTE)
- Smartphone, non-smartphone

Mobile revenue:
- Service3, retail
- Prepaid, contract
- Handset, mobile broadband1, IoT2
- Handset voice, messaging, data

Mobile ARPU:
- SIMs, handset
- Prepaid, contract
- Handset voice, data

Voice traffic:
- Outgoing minutes, MoU

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