Motive Publishes BROADBAND 2.0 Magazine for Next-Generation Service Providers; Premier Issue Now Available

BROADBAND 2.0 is a quarterly magazine targeted to industryinfluencers including key executives and decision-makers responsiblefor developing, marketing and implementing innovative services thatdeliver value and convenience to customers.

"As broadband access reaches market maturity, we are justbeginning to see the emergence of new services that take fulladvantage of the medium," said Colin Dixon, senior analyst at TheDiffusion Group. "Broadband 2.0's focus on the implementation of thesenew revenue generating services is an important tool for the operatorin their battle for subscribers and revenue."

The premier issue, Delivering the Digital Home, features casestudies, market trends, updates on industry standards, opinion piecesand expert analysis defining one of the most exciting businessopportunities the broadband industry has seen in 20 years.Specifically, the issue features:

-- An exclusive interview with David Sales, telecom industry consultant and a former director of sales and marketing at BT;

-- An in-depth review of industry standards TR-069 and TR-064 by Heather Kirksey, board member of DSL Forum and co-chair of the DSL Home-Technical Working Group;

-- A case study on Swisscom Fixnet as the provider builds the foundation for next-generation broadband; and

-- An analysis of the consumer electronics industry agenda by Colin Dixon, senior analyst at The Diffusion Group.

"The ongoing convergence of voice, video and data technologies istransforming the way service providers do business," said AlfredMockett, BROADBAND 2.0 publisher and CEO of Motive, which is a keysoftware supplier to a large percentage of the world's broadbandservice providers, including six of the ten largest. "As veterans inthe broadband space, we believe that we have a unique perspective onhow broadband is evolving and how service providers can leverage bestpractices from each other."

BROADBAND 2.0 is available in print and online versions. Tosubscribe to the magazine, go to www.broadband2.com/subscribe.asp.

About Motive, Inc.

Motive, Inc. (OTC:MOTV) has pioneered a unique approach todesigning management services into Internet-era networks, systems andapplications. Motive's software makes complex products and servicesself-managing, reducing overhead costs and optimizing customers'return on investment. Companies worldwide have relied on Motive'ssoftware to provide a range of problem remediation and configurationmanagement tasks for more than 45 million endpoints. Founded in 1997,Motive is headquartered in Austin, Texas, and has offices in Europeand Asia. For more information, visit www.motive.com.

Motive, the Motive logo and BROADBAND 2.0 are trademarks orregistered trademarks of Motive, Inc. All other products or servicesmentioned herein are trademarks of their respective holders.

This press release contains forward-looking statements thatinvolve risks and uncertainties relating to home networking services,the need for customer service and the expected benefits of ourproducts. Actual events or results may differ materially from thosedescribed in this press release due to a number of risks anduncertainties, including, among other things: our ability and ourcustomers' ability to achieve broad adoption and acceptance of ourproducts, the ability of our software to produce results for ourcustomers' subscribers, and the compatibility of our software withhardware and software platforms that are used by our customers andtheir subscribers now or in the future. Additional informationconcerning these and other risk factors associated with our businesscan be found in our filings with the Securities and ExchangeCommission, which are available at www.sec.gov. Statements included inthis press release are based upon information known to us as of thedate of this release, and we assume no obligation to update anyinformation contained in this press release.