Mount Sinai Medical Center Names IGT Media Holdings Media Buying Agency Of Record

MIAMI, July 22, 2013 /PRNewswire/ -- Mount Sinai Medical Center has chosen Miami-based IGT Media Holdings as its agency of record for media buying services.  Located in Miami Beach, FL, Mount Sinai is South Florida's largest independent, private, not-for profit teaching hospital and home to Florida's premier cardiovascular program – the Mount Sinai Heart Institute.

(Logo: http://photos.prnewswire.com/prnh/20130722/FL50960LOGO )

IGT Media Holdings will focus its expertise in media planning, buying, coordination, and management with the goal of using strategically placed media to increase awareness of the hospital's services and its convenient community satellite facilities located throughout Miami-Dade.

Mount Sinai is Miami Beach's only hospital serving the South Florida community for more than 60 years. IGT Media Holdings has already embarked on helping Mount Sinai build awareness of its new primary and specialty care center in Coral Gables. 

"We are honored to represent a cornerstone institution such as Mount Sinai Medical Center. Our relationship aims to increase brand awareness and shed light among the general public as to why Mount Sinai is the right choice for exceptional health care in South Florida," said Ric Roth, President, IGT Media Holdings.

About Mount Sinai Medical Center

Founded in 1949, Mount Sinai Medical Center is the largest independent, private, not-for-profit teaching hospital in South Florida.  Mount Sinai's Centers of Excellence combine technology, research and academics to provide innovative and comprehensive care in cardiology, neurology, oncology and orthopedics.  One of the few statutory teaching hospitals in the state of Florida, Mount Sinai is the hospital of choice for those who seek the level of expertise and care that only a teaching hospital can offer.  For more information on Mount Sinai Medical Center visit www.msmc.com or call 305-674-CARE (2273).

About IGT Media Holdings

IGT Media Holdings has more than three decades of experience in advertising, printing, and promotions. Headquartered in Miami with affiliate offices in New York and Los Angeles, IGT has strategically positioned itself to become the single-source media supplier for a broad portfolio of clients.  IGT provides unique services to clients in the United States, the Caribbean and Latin America by consolidating vendors and creating strategic alliances, which have directly resulted in higher product visibility and increased sales.  For more information, visit http://igtmediaholdings.com.

SOURCE IGT Media Holdings