08.09.2006 07:00:00
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NDS Cooperates With Intel and Viasat to Demonstrate First Ever Live PayTV Broadcast Over WiMAX At IBC 2006
Highlights:
-- First ever live pay-TV broadcast over WiMAX demonstration to be shown at NDS's stand at IBC 2006, where NDS will be displaying a range of solutions that secure and enable content anytime, anywhere on any device.
-- NDS's WiMAX TV solution extends service operators' reach to deliver TV services to laptops and mobile devices, generating additional revenue streams and reducing churn.
-- Content rights and business models are enforced through the NDS VideoGuard(R) solution designed to support open standards based PC platforms with a removable security module.
IBC Stand 1.171 - NDS, the leading provider of technologysolutions for digital pay-TV, today announced that it will bedemonstrating at IBC 2006, the first ever live pay-TV broadcast overWiMAX in co-operation with Intel, the world's largest chip maker, andModern Times Group's Viasat Broadcasting (Viasat), a leading digitalsatellite pay-TV broadcaster in the Nordic region. The demonstrationis part of an NDS-Intel pilot program designed to look into thefeasibility of delivering TV over WiMAX and the viability of WiMAX TVas a business model.
Operators choosing to deploy the WiMAX TV solution from NDS willbe able to deliver content over WiMAX to personal Consumer Electronic(CE) devices such as laptop computers and other handheld devices. TheWiMAX TV solution includes content security, support for multiplebusiness models, an Electronic Program Guide (EPG) and a userinterface, both part of the NDS secure client.With WiMAX TV, operatorsshall be enabled to extend their offering to customers, helping themto reduce churn. The TV offering can also be bundled with otherservices such as data and voice, allowing operators to create atriple-play offering over the WiMAX network.
Visitors to the NDS stand at IBC 2006 (1.171) will be able to seea demonstration of live Viasat content encoded in MPEG-4 AVC using aGrass Valley Argos advanced H.264 real-time encoder and then deliveredthrough the NDS WiMAX TV system over WiMAX to an Intel (R) Centrino(R)Duo mobile technology based notebook PC. The demonstration willinclude:
-- Live TV signal from Viasat arriving over satellite to the NDS stand and encoded in H.264 by Grass Valley, partner of Viasat for their compression needs.
-- Live video signal delivered over WiMAX to an Intel(R) Centrino(R) Duo mobile technology based notebook over IEEE 802.16-2004 and 802.11.
-- Launching of a TV client, browsing of an EPG, and channel changes - both on a notebook and a handheld device - including a VideoGuard Key connected to the system via USB interface that activates and terminates the service
-- Business models and DRM features, including pay-per-view.
The NDS-Intel WiMAX TV tests are being conducted at Intel'sWireless Competence Center (IWCC) in Kista, Sweden, where live contentfrom Viasat is delivered through the NDS WiMAX TV system over WiMAXand WiFi to a notebook PC. An NDS VideoGuard Key authenticates thesubscriber and opens the streaming video. When the Key is removed, theWiMAX broadcast is disabled.
David Nabozny, Vice President NDS Europe, commented: "We are verypleased to be working with industry leaders such as Intel and Viasatin order to better understand the possibilities of WiMAX, both from atechnical and business point of view. By giving operators the abilityto broadcast to a range of devices over WiMAX using the most advancedsecurity solution available, they will be able to enhance theirrelationship with existing customers and target new types ofsubscribers."
Martin Lewerth, CTO of Viasat, said, "We are pleased to be workingwith NDS on this WiMAX TV pilot that allows us to better understandthe capabilities of WiMAX as a viable TV delivery infrastructure thatcan grow our business. As a leading pay-TV operator, we are alwaysexploring new opportunities to extend our reach into additionalmarkets by bringing the Viasat TV experience to new devices andnetworks."
Anders Huge, Director of the Intel Wireless Competence Center,stated: "Our co-operation with NDS for testing WiMAX TV demonstratesthe range of services which could be available over WiMAX includingdata, voice and now video in the form of pay-TV services. Thecombination of NDS WiMAX TV and Intel (R) Centrino (R) Duo MobileTechnology based notebooks will allow new business models for WiMAXservice providers and great experience for consumers on the go."
About NDS
NDS Group plc (NASDAQ:NNDS) (Brussels:NNDS), a News Corporationcompany, secures and enables content anytime, anywhere on any device.See www.nds.com for more information about NDS.
About Modern Times Group
Modern Times Group (MTG) is an international media group withoperations in more than 30 countries around the world and principalbroadcasting businesses in Scandinavia, the Baltic States, Hungary andRussia. MTG is the largest free-to-air and pay-TV operator in theNordic and Baltic regions and the largest commercial radio operator inNorthern Europe. MTG's Viasat channels reach over 60 million people in19 countries every day and MTG Radio's stations reach 3 million dailylisteners. The Viasat Broadcasting DTH satellite TV platform offersdigital multi-channel TV packages of over 50 own-produced and thirdparty entertainment channels. MTG is a leading European directresponse TV network operator, broadcasting home shopping channels into100 million homes, as well as one of the world's leading orginatorsand producers of Reality TV formats. For more information on MTG,please visit www.mtg.se.
About Intel
Intel, the world's largest chip maker, is also a leadingmanufacturer of computing, networking and communications products.Additional information about Intel is available atwww.intel.com/pressroom.
About Thomson - Partner to the Media & Entertainment Industries
Thomson (Paris:18453) (NYSE:TMS) provides services, systems andtechnology to help its Media & Entertainment clients - contentcreators, content distributors and users of its technology - realizetheir business goals and optimize their performance in a rapidlychanging technology environment. The Group is the preferred partner tothe Media & Entertainment Industries through its Technicolor, GrassValley, RCA and Thomson brands. For more information: www.thomson.net.
Thomson's Systems and Equipment division develops video and filmtechnologies, products and services sold to all major Hollywoodstudios, all major television, satellite, and cable broadcasters underthe Grass Valley brand-name for the delivery of analog and digitalentertainment. The division also includes Thomson's Broadband AccessProducts Business, which develops technologies and products forbroadband and telecommunication networks to deliver digitalentertainment and data to consumers and businesses.
Cautionary Statement Concerning Forward-looking Statements
This document contains certain "forward-looking statements" withinthe meaning of the Private Securities Litigation Reform Act of 1995.These statements are based on management's views and assumptionsregarding future events and business performance as of the time thestatements are made. Actual results may differ materially from theseexpectations due to changes in global economic, business, competitivemarket and regulatory factors. More detailed information about theseand other factors that could affect future results is contained in ourfilings with the Securities and Exchange Commission. The"forward-looking statements" included in this document are made onlyas of the date of this document and we do not have any obligation topublicly update any "forward-looking statements" to reflect subsequentevents or circumstance, except as required by law.
Note: Intel and Intel Centrino are trademarks or registeredtrademarks of Intel Corporation or its subsidiaries in the UnitedStates and other countries. Other names and brands may be claimed asthe property of others.
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