21.06.2006 13:00:00
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NDS Launches First Interactive Television Betting Platform in Italy With SKY Italia
Highlights:
-- NDS partners with SKY Italia to launch first ever interactive betting platform for the Italian market, allowing SKY Italia customers to bet from the comfort of their living rooms.
-- Platform gives Sky Italia viewers the ability to place bets through two of Italy's leading bookmakers, Snai and Italbet, across a range of sports and betting combinations.
-- Middleware solution provides attractive and easy navigation of bookmakers' betting systems.
-- Bets are secured with NDS's leading encryption technology; system includes robust parental control features.
NDS, the leading provider of technology solutions for digitalpay-TV, today announced that it has launched the first everinteractive television betting platform for the Italian market inpartnership with SKY Italia. The platform allows SKY Italia'scustomers to securely place bets on a range of sports through two ofItaly's leading bookmakers, Snai and Italbet, from the convenience oftheir television sets. By clicking a button on their remote control,customers will be given the choice of betting through both operators'betting systems, providing that they already have a valid account withthe selected operator. Viewers will then be able to choose from arange of sports bets, which are updated in real time as new bettingopportunities arise.
NDS developed a specific technology infrastructure and tools forthe project. The system's platform is directly linked to eachbookmaker's back-end system, from where it converts the relevant datainto a broadcasting signal which is sent to users' set-top boxes (STB)through SKY Italia's satellite network. The data resides in the STB,where it is updated in real time and displayed through a uniquenavigation system that enables users to view all the available bets ina categorized menu. When a user places a bet, the information isencrypted and sent securely through a telephone line back to thebookmaker, with users receiving a confirmation receipt on theirtelevision screen.
Jesper Knutsson, VP Interactive TV of NDS commented, "We are verypleased to be partnering with SKY Italia on an industry first inItaly. Our middleware provides a very intuitive and attractive userexperience, giving SKY Italia's customers a full range of sports betsthat are normally only available through a betting shop or online.This should open the market to more casual betters, who may nototherwise have participated in these activities. In addition to theease of use, the strong encryption and parental control features makeit a very safe offering for consumers."
Ivano Airoldi, Director Business and Interactive of SKY Italiasaid, "This is a fantastic product and we are very grateful to beworking with NDS, an established leader in the field. Our customerswill now be able to enjoy the convenience of placing bets on sportingevents through the comfort of their own home. This makes the entireprocess easier and attracts an entirely different type of audience tothe market, something which our bookmaking partners will find verycompelling. Utilizing NDS's encryption technology and expertise indesigning advanced middleware solutions, we have delivered a veryattractive offering which we will continue to develop moving forward."
About SKY Italia
SKY Italia, the Italian satellite platform fully owned by NewsCorp., was officially launched in July 2003. The platform currentlybroadcasts over 160 TV, audio, interactive and pay per view channelsranging from sports to cinema, news, entertainment, documentaries,children, music and much more. As of March 2006, SKY Italia had morethan 3,700,000 customers with 95% of the subscribers that have chosenthe premium packages that include cinema and/or sports. Seewww.skytv.it for more information on SKY Italia.
About NDS
NDS Group plc (Nasdaq:NNDS) (Brussels:NNDS), a News Corporationcompany, is a leading supplier of open end-to-end digital pay TVsolutions for the secure delivery of entertainment and information totelevision set-top boxes and IP devices. See www.nds.com for moreinformation about NDS.
Cautionary Statement Concerning Forward-looking Statements
This document contains certain "forward-looking statements" withinthe meaning of the Private Securities Litigation Reform Act of 1995.These statements are based on management's views and assumptionsregarding future events and business performance as of the time thestatements are made. Actual results may differ materially from theseexpectations due to changes in global economic, business, competitivemarket and regulatory factors. More detailed information about theseand other factors that could affect future results is contained in ourfilings with the Securities and Exchange Commission. The"forward-looking statements" included in this document are made onlyas of the date of this document and we do not have any obligation topublicly update any "forward-looking statements" to reflect subsequentevents or circumstance, except as required by law.
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