NMS Communications Launches LiveWire Mobile

Building upon its leadership position in the value-added services market, NMS Communications (NASDAQ: NMSS) announced today the formation of LiveWire Mobile, a new division committed to delivering mobile personalization services to operators. This move allows NMS to provide greater focus and individual brand for its distinct operator and developer business areas. LiveWire Mobile’s new services empower subscribers to create a personalized mobile identity and experience with today’s existing communication mediums. Operators can expect these services to drive subscriptions, content consumption and advertising revenue. Today LiveWire Mobile’s Ringback service is deployed with over 30 operators around the world, touching more than 185 million subscribers. With nearly seven million active subscribers, LiveWire Mobile is well positioned for continued success and has plans to launch new services including additional ringback offerings and network-based message and subscriber-focused personalization services. "The first wave of personalization services was led predominantly by ringtones and wallpapers. As the growth in these services slows, we see a new category on the rise: ringback tones. For example, in the U.S., ringback adoption grew 29 percent over the past year with 10.8M subscribers," said Seamus McAteer, senior analyst, M:Metrics. "Ringbacks leverage the operator's core asset, the network, and allows them to monetize it in new ways." LiveWire Mobile’s unique approach to delivering services consists of two key elements— the InfuseTM Personalization Platform and Achieve Marketing Services. The Infuse Personalization Platform is a complete end-to-end service delivery platform. This platform leverages LiveWire’s network and handset domain expertise, providing a complete personalization capability that encompasses user experience, content management, powerful personalization engines and targeted marketing. Achieve Marketing Services deliver strategies that build strong subscriber service adoption and usage, providing operators the optimal level of pre- and post-launch support. Dominick Tolli, vice president, mobile data services for Virgin Mobile USA said, "We selected LiveWire Mobile because of their impressive track record with deploying and managing mobile personalization services like ringback. Their Infuse Personalization Platform and Achieve Marketing Services are well-aligned with our focus on providing personalization services for our customers.” Bob Schechter, NMS Communications chairman and CEO, said, "By creating the LiveWire Mobile division, we can more clearly communicate our value in the mobile services arena and thereby help our business grow more efficiently. Ultimately, and for consumers, LiveWire Mobile enables a whole new era of mobile life-styling.” The new division will be led by Joel Hughes, president. "Our offerings are unique in giving subscribers the ability to create their own mobile identity and mobile experience by combining communications with personalization,” said Hughes. "People are talking and texting more than ever before. Our services allow subscribers to simply personalize their everyday communications, and in doing so create new revenue opportunities for operators.” About LiveWire Mobile LiveWire Mobile, a division of NMS Communications, is a global provider of managed personalization services for mobile operators. These services allow subscribers to create their own mobile identity and to define their own mobile experience. LiveWire Mobile achieves this by infusing powerful personalization capabilities into traditional mobile communications that are easy to use for subscribers and lucrative for operators. For more information, please visit www.livewiremobile.com. About NMS Communications Corporation NMS Communications (NASDAQ:NMSS) is a leading provider of applications, platforms and technologies that make possible the rapid creation and deployment of a broad range of value-added services, from voicemail to interactive voice response to ringback and mobile TV. Visit www.nmss.com for more information.