NXT Nutritionals to Sponsor 16th Annual Celebrity Golf Challenge Weekend to Benefit Athletes Against Drugs

NXT Nutritionals Holdings, Inc. ("NXT Nutritionals”) (OTCBB: NXTH) developer and marketer of SUSTA™ Natural Sweetener, the great tasting, all-natural, healthier sweetener, today announced that NXT Nutritionals will be a major sponsor of the 16th Annual Celebrity Golf Challenge Weekend hosted by Athletes Against Drugs ("AAD"), a nonprofit organization founded by Stedman Graham to help youth lead a healthy, productive life and provide educational programs for underserved youth, in Naperville, IL, Saturday June 5 to Monday June 7, 2010.

Eddie George, legendary NFL running back, Ohio State Buckeye and winner of the Heisman Trophy and Company spokesperson, will be attending the weekend event.

"We are excited to sponsor this event for an important organization that focuses on the youth of our country," said Michael McCarthy, president and CEO of NXT Nutritionals. "It is essential that we help educate youth to make healthy life decisions, not only to avoid drugs but to eat healthy as well."

"With high profile athletes and celebrities expected to attend the charity event, we hope to introduce SUSTA, the revolutionary, all-natural and great-tasting nutritious sweetener, to some of the most influential people around, especially those who are advocates for helping people achieve healthier lifestyles," added McCarthy.

SUSTA Lemon Squares will be served at the VIP dinner Sunday, June 6 and brownies and iced tea made with SUSTA will be given out as refreshments during the tournament Monday, June 7.

Founded in 1985 by Stedman Graham, Athletes Against Drugs is a nonprofit organization with over 500 professional athletes and other civic leaders committed to developing leadership in underserved youth. AAD has served over 15,000 students through scholarships and education. This year marks the 25th anniversary of the organization. Last year’s Celebrity Golf Challenge attracted celebrities Andre Reed, Bo Jackson, Hannah Storm, Linton Johnson III, David Terrell, Dickey Simpkins, Charles Woodson and Anthony Anderson.

Launched in fall 2009, SUSTA is currently available in approximately 2,000 grocery stores in the Northeast region, Kroger markets in Columbus, OH and Albertson’s Stores in FL, AZ, CO, LA, NM and TX. SUSTA can also be purchased nationwide online at www.sustastore.com.

About NXT Nutritionals Holdings, Inc.

Headquartered in Holyoke, MA, NXT Nutritionals Holdings, Inc., through its wholly owned subsidiary NXT Nutritionals, Inc., is a developer and marketer of a proprietary, patent-pending, all–natural, healthy sweetener sold under the brand name SUSTA™ and other food and beverage products. SUSTA™ Natural Sweetener, sold as a stand-alone product and the common ingredient for all of the Company’s products, is an all natural, healthy sweetener that has minimal calories and low glycemic index. NXT Nutritionals has also developed a line of SUSTA™-enhanced best-in-class, non-fat reduced-calorie yogurt smoothies that are marketed as Healthy Dairy® Yogurt Smoothies.

For additional information, please visit NXT Nutritionals’ corporate website: www.nxtnutritionals.com

Forward-Looking Statements

The statements in the press release that relate to the Company's expectations with regard to the future impact on the Company's results from new products in development are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management. Readers are urged not to place undue reliance on the forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release. Additional information on risks and other factors that may affect the business and financial results of NXT Nutritionals Holdings, Inc. can be found in the filings of NXT Nutritionals Holdings, Inc. with the U.S. Securities and Exchange Commission.