01.04.2008 13:00:00
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Openwave Integra Delivers Increased Value for Operators with New Service Enabler
Openwave Systems Inc. (Nasdaq: OPWV), one of the world’s
leading software innovators enabling revenue-generating personalized
services which converge the mobile and broadband experience, today
announced the availability of a new value-added solution pre-integrated
into Openwave Integra, a next generation management solution designed to
rapidly enable open, secure multimedia and multi-protocol service
deployment on converged networks.
Openwave’s service management portfolio gives
operators the ability to expand the capabilities of their existing
mobile gateway infrastructure with the option of driving new value-added
services and monetization opportunities. Openwave is collaborating with
several best of breed leaders in the mobile space including Mobixell
Networks, a leading provider of innovative mobile multimedia and
advertising solutions. Mobixell’s applications
will be offered pre-integrated with Openwave Integra or as stand-alone
add-ons for optimized live, rich media adaptation.
"As mobile operators look to new ways to
monetize the mobile Internet and drive increased adoption, service
enablers that help provide a superior user experience are critical,”
said Ketan Kittur, director of product management, Openwave. "We
are collaborating with leading mobile players to help us take our
Integra service management solution to the next level by extending
features such as rich media adaptation, security and optimization for
more open internet access and the extension of advertising capabilities
to rich media.” "As the mobile content and services market is
rapidly growing, it is imperative that operators focus on delivering the
best possible user experience to their consumers in order to drive
adoption of new services,” says Dan
Winterbottom, principal analyst, Informa Telecoms & Media. "Even
though the mobile Internet is by no means a ‘new’
service, mass market adoption is still at a very nascent stage and it is
incumbent upon the operator to ensure a safe and easy to use experience
that will drive increased usage.” New Service Enabler Mobixell Networks is providing its video streaming and
advertisement insertion solution as an optional add-on to Openwave
Integra 2.5, which allows operators and content providers to introduce
multimedia based services to subscribers and maximize their revenue
streams by delivering optimized, rich media content while ensuring the
best quality of experience. Mobixell’s Mobile
Webcast enables mobile operators and content providers to provide live
video and audio stream services over a vast variety and diversity of
mobile devices, domains and networks, driving traffic growth and
creating the ultimate experience for consuming rich media on a mobile
phone.
"We’ve teamed up
with Openwave to help meet the demands of operators who are looking to
quickly rollout innovative mobile multimedia solutions,”
said Yaron Dishon, general manager Americas, Mobixell. "Our
Mobile Webcast multimedia streaming and advertising solution powered by
Openwave Integra will provide mobile operators with advanced
technologies to offer subscribers leading edge multimedia services they
previously could only experience on PCs.” Openwave Integra
Openwave Integra provides operators an evolutionary roadmap with
innovative services and benefits including:
Infrastructure for Mobile Internet access, providing multimedia
support for an enhanced, personalized and open user experience;
Enables rapid service introduction to monetize new, in-demand services
via a standards-based interface and an extensible protocol plug-in
framework;
Supports rapid deployment of highly differentiated services across a
number of service protocols (HTTP; HTML; RTSP/RTP/RDT; WAP);
Consistent user experience and service management across networks;
Seamless backward compatibility with WAP infrastructure; and
Reduces the cost of deploying and supporting services with both rack
and blade-based deployments.
About Openwave
Openwave Systems Inc. (Nasdaq: OPWV) is one of the world’s
leading innovators of software applications and infrastructure designed
to enable revenue-generating, personalized services, including
merchandising and advertising, which converge the mobile and broadband
experience across all of a user’s devices.
As the communications industry intersects with the Internet, Openwave
software enables service providers to converge services, increasing the
value of their networks by accelerating time to market and reducing the
cost and complexity associated with new service deployment. Openwave’s
unique product portfolio provides a complete range of service
management, messaging, location and client technologies. Openwave is a
global company headquartered in Redwood City, California. For more
information please visit www.openwave.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1943 and
Section 27A of the Securities Act of 1933, including, but not limited
to, material contained in quotations, increased demand for some of the
Company’s products and expectations, plans or
prospects for Openwave Systems Inc. that are based upon the current
expectations and beliefs of Openwave’s
management. These forward-looking statements are subject to many risks
and uncertainties that could cause actual results to differ materially
from those projected. Notwithstanding changes that may occur with
respect to matters relating to any forward-looking statements, Openwave
assumes no obligation to update the forward-looking statements included
in this press release.
In particular, the following factors, among others, could cause actual
results to differ materially from those projected: (a) the ability of
Openwave’s products, including Openwave
Contextual Merchandising, to deliver expected benefits; (b) the ability
to develop and commercialize new products; (c) industry and customer
adoption and acceptance of new products; (d) risks associated with the
development and licensing of software generally, including potential
delays in software development and technical difficulties that may be
encountered in the development or use of our software; and (e) increased
global competition and pricing pressure on our products.
For a detailed discussion of these and other cautionary statements,
please refer to the risk factors discussed in filings with the U.S.
Securities and Exchange Commission ("SEC"), including but not limited to
the Company’s Annual Report on Form 10-K for
the fiscal year ended June 30, 2007, its Quarterly Report on Form
10-Q for the periods ended September 30, 2007 and December 31, 2007, and
any subsequently filed reports. All documents also are available through
the SEC’s Electronic Data Gathering Analysis
and Retrieval system (EDGAR) at www.sec.gov
or from Openwave’s website at www.openwave.com.
Openwave and the Openwave logo are trademarks of Openwave Systems Inc.
All other trademarks are the properties of their respective owners.
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