Opinion Research Corporation Selects SPSS Predictive Analytics for Com

    Business Editors/High-Tech Writers

    CHICAGO--(BUSINESS WIRE)--April 11, 2005--Opinion Research Corporation (NASDAQ:ORCI), a pioneering leader in the science of market and social research, has selected SPSS (NASDAQ:SPSS) predictive analytics software to enhance its research and consulting to commercial and social research clients.
    Opinion Research Corporation (ORC), based in Princeton, NJ, is innovative in combining research methodologies with technology - leveraging the latest in technological advances.
    To further strengthen its technological platform, ORC will use SPSS' survey research platform, Dimensions(TM), to add value and uniqueness to the solutions offered to commercial and public policy research clients. Dimensions is an integrated suite of tools for survey design, data collection, data management, analysis and results publishing.
    "We integrate the latest and best market research technology to solve the most complex problems standing between our clients and the performance results they demand," said John Short, chairman and CEO, Opinion Research Corporation.
    "The SPSS survey research platform will further enable us to offer integrated research and technology solutions to enhance the effectiveness and depth of our delivery capabilities," added Todd Myers, vice president of technical services, Opinion Research Corporation.
    "SPSS has been serving the market research industry for 37 years, and shares with ORC the belief that data-driven decision-making is a key factor behind successful businesses," said Ian Durrell, SPSS president of market research. "We're pleased that ORC has selected Dimensions over other solutions to aid them in helping their clients reach their critical business goals."
    Twenty-four of the top 25 global market research organizations rely on SPSS technologies to maximize productivity and accuracy through every phase of the research process, from ad hoc research projects to high-volume, complex research programs.

    About SPSS

    SPSS Inc. (NASDAQ:SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company's predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.

    About Opinion Research Corporation

    Opinion Research Corporation, founded in 1938, is a research and consulting firm that helps organizations worldwide in both the private and public sectors make a definitive difference in their performance. By providing objective, fact-based decision support and implementation, grounded in rigorous research, we earn our clients' confidence with our fresh ideas and perspectives. Further information is available at www.opinionresearch.com.

    Safe Harbor Statement

    This press release contains forward-looking information made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward looking statements can be identified by phrases such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "could," "designed," "should be" and other similar expressions which denote expectations of future events rather than statements of fact. These forward-looking statements involve factors that are subject to risks and uncertainties. These risks and uncertainties, which may not be currently ascertainable and many of which are beyond the Company's control, may cause the Company's actual results, performance or achievements to be materially different than the results, performance or achievements expressed in or implied by the forward-looking statements. These risks and uncertainties are described in the Company's filings with the Securities and Exchange Commission ("SEC"). Copies of these filings are available either on the SEC's website at www.sec.gov or from the Company's investor relations department. In light of these risks and uncertainties, the inclusion of forward-looking statements in this press release should not be regarded as a representation by the Company that any future results, performance or achievements will be attained. These forward-looking statements speak only as of the date on which they are made. The Company assumes no obligation to update the forward-looking statements contained in this press release.

    SPSS information is available on the World Wide Web through the SPSS Press Center at: www.spss.com/press

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CONTACT: SPSS Inc. Marc Brailov or Kim McLynn, 800-525-4980 e-mail: pr@spss.com

KEYWORD: ILLINOIS INDUSTRY KEYWORD: HARDWARE ADVERTISING/MARKETING SOFTWARE MARKETING AGREEMENTS SOURCE: SPSS Inc.

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