Oriflame: Oriflame’s Chairman and Executive Management have acquired company shares

Regulatory News:

Oriflame’s Chairman and Executive Management have acquired shares in Oriflame Cosmetics S.A, according to the following.

Total shares acquired Total shares held Robert af Jochnick, Chairman 50,000 3,776,519 Magnus Brännström, CEO 1,079 273,000 Jesper Martinsson, EVP Global 11,100 254,100 Sales & Markets and Deputy CEO Gabriel Bennet, CFO 1,500 22,493

The holdings of Oriflame’s Board members and Executive Management are regularly reported on www.oriflame.com.

Founded in 1967 by two brothers and their friend, Oriflame is now an international beauty company selling direct in more than 60 countries worldwide. Its wide portfolio of Swedish, nature-inspired, innovative beauty products are marketed through a sales force of approximately 3 million independent Oriflame Consultants, who together create annual sales of around €1.5 billion. Oriflame offers the leading business opportunity for people who want to start making money on day one and work towards fulfilling their personal dreams and ambitions through its unique business opportunity concept – Make Money Today and Fulfil Your Dreams Tomorrow™. Respect for people and nature underlies the company’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Childhood Foundation. Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.

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