Pageflex Campaign Manager Wins Best of Show Award In the category of 1:1 Communications

Pageflex, a division of Bitstream Inc. (NASDAQ: BITS) and a leading developer of enterprise variable data publishing and web-to-print solutions, announced today that Pageflex Campaign Manager has been recognized with a Best of Show Award at this year’s ON DEMAND Conference & Exposition. Pageflex Campaign Manager was recognized for excellence in the category of 1:1 Communications.

Pageflex Campaign Manager is a solution for creating highly effective response driven marketing campaigns. This technology simplifies the process of getting a coordinated, multi-channel campaign up and running so that marketers can focus on what their message says, rather than the mechanism for delivering it. With Pageflex Campaign Manager, users can:

• Rapidly create and launch response driven marketing campaigns
• Deliver personalized print and e-mail messages
• Create personalized URLs that use an individual’s personal information as part of the Web address
• Create Web site landing pages where you can present a highly targeted and personal messages for each campaign recipient
• Gather information from your campaign recipients using forms and surveys
• Automate follow-up e-mail messages
• Measure the effectiveness of your campaigns in real time

Anna Magliocco-Chagnon, president and CEO of Bitstream Inc., commented on the award, saying: "To be effective today, marketers need bring together everything they have in the creative and technical arsenal. That’s why we created Pageflex Campaign Manager, it enables marketers to create highly personalized campaigns and deliver them to their audiences using a variety of ways. We are proud of this award, and, more importantly, of how this technology has enabled our customers advance their marketing goals.”

States Jeff Hayes, President, InfoTrends: "This award is meant to recognize exceptional innovation in the digital printing. As one of the leaders in our industry, and we are pleased to acknowledge Bitstream and their Pageflex Campaign Manager product for their accomplishments.”

InfoTrends, a leading market research and consulting firm in the digital imaging and document solutions industry, partnered with the ON DEMAND Conference & Exposition to produce the awards program. The ON DEMAND Conference & Exposition is the leading digital printing conference and exposition, encompassing all of the technologies that are used to create, manage, personalize, print and deliver content.

About Bitstream:

Bitstream Inc. develops software technologies and applications for the graphic art and mobile communications industries. Bitstream’s award-winning fonts and font technologies enable device manufacturers and application developers to render the highest quality text in any language, on any device, at any resolution. The company’s MyFonts brand is the world’s leading provider of fonts to consumers. Bitstream’s Pageflex brand enables marketers to easily produce customized communications in print, email, and online. The company’s latest offering is the BOLT mobile browser, which has been installed by millions of users worldwide since its release in February 2009. For more information visit www.bitstream.com.

ON DEMAND Conference & Exposition

ON DEMAND, the digital printing & automated production event, is the largest conference and exposition dedicated to the technologies that personalize, manage, print, and deliver content. For 15 years, print-for-profit, in-plant printers, marketing and communications professionals, operations and production managers, IT specialists, and corporate executives have gathered to see the latest solutions and better understand the convergence of communications, digital information, and printing so they can communicate effectively and economically. For more information, visit www.ondemandexpo.com.

About InfoTrends

InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. For more information, visit www.infotrends.com.

About Questex Media Group, Inc.

Questex Media Group LLC is a global, diversified business-to-business integrated media and information provider, headquartered in Newton, MA. Questex serves multiple industries including technology, telecommunications, beauty, spa, travel, hospitality, leisure, home entertainment, landscape design, building services and natural resources through a range of well-established, market-leading publications, events, interactive media, research, information and integrated marketing services. The company's media properties include over 100 print and digital media publications, 45 conferences, tradeshows and events, as well as a range of research, data and information products. The company's businesses are managed through operating companies including Questex Media Group; InfoTrends, Inc., Imaging Networks and; McLean Events International, Ltd, a world-leading producer of appointment-based events. The company's combined operations include more than 400 employees in offices throughout North America, South America, Asia and Europe. For more information, visit www.questex.com.