Peet's Coffee and Tea, Inc. to Report First Quarter 2005 Results

    Business Editors/Food/Beverage Editors

    EMERYVILLE, Calif.--(BUSINESS WIRE)--April 25, 2005--Peet's Coffee & Tea, Inc. (Nasdaq:PEET), a specialty coffee roaster and marketer, today announced that its president and chief executive officer, Patrick O'Dea, and chief financial officer, Tom Cawley, will be reporting its first quarter 2005 earnings results on Wednesday, May 4, 2005, via conference call.
    The teleconference call will begin at 2 p.m. PT/5 p.m. ET and can be accessed by calling 1-800-289-0496. The call will be simultaneously Webcast on Peet's Web site at www.peets.com. A news release outlining the financial results will be distributed publicly an hour prior to the call.
    A replay of the teleconference will be available two hours after the end of the call through midnight ET on May 11, 2005, at 1-888-203-1112 or 719-457-0820, using access code 5562452. It will also be archived at http://investor.peets.com/medialist.cfm through May 4, 2006.

    ABOUT PEET'S COFFEE & TEA, INC.

    Founded in Berkeley, Calif. in 1966, Peet's Coffee & Tea, Inc. is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet's fresh-roasted coffee, hand-selected tea and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts and company-owned stores throughout the United States. Peet's is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet's Coffee & Tea, inc. visit www.peets.com or call 1-800-999-2132. Peet's Coffee & Tea, Inc. shares are traded under the symbol PEET.

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CONTACT: Peet's Coffee & Tea, Inc. Maria Butler-Hadas, 510-594-2196 (Investor Relations) investorrelations@peets.com or Weber Shandwick Kelly Krueger, 415-248-3415 (Media) kkrueger@webershandwick.com

KEYWORD: CALIFORNIA INDUSTRY KEYWORD: CONSUMER/HOUSEHOLD FOODS/BEVERAGES RETAIL EARNINGS CONFERENCE CALLS SOURCE: Peet's Coffee & Tea, Inc.

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