Phillips-Van Heusen Corporation Commits to Donate at Least $1 Million to the National Park Service and Save Ellis Island Foundation in the Name of ARROW(R) Apparel

NEW YORK, Jan. 31 /PRNewswire-FirstCall/ -- Phillips-Van Heusen Corporation announced today that it has joined in partnership with the National Park Service (NPS) and Save Ellis Island, Inc. (SEI) to further advance the campaign to help rescue the historic buildings on the South Side of Ellis Island. PVH will be elevating its commitment to its ARROW brand's "We Are Ellis Island" campaign by pledging to donate 1% of its ARROW wholesale sales over the next 12 months to retailers who agree to participate but in no event less than $1 million. ARROW's "We Are Ellis Island" campaign is a comprehensive multi-media marketing initiative aimed at supporting Ellis Island's south side restoration projects.

"We are thrilled to make this new contribution and renew our commitment to a great American cause," said Emanuel Chirico, Chairman and Chief Executive Officer of Phillips-Van Heusen Corporation, who is featured in the ARROW campaign with his father. "By helping to underwrite the restoration of the buildings on Ellis Island's south side, we are demonstrating our commitment to preserving for generations to come this important piece of American history and the stories of millions of families."

The donation will be featured on the ARROW campaign's user-generated website, http://www.weareellisisland.org/. The site offers users the opportunity to read and watch American stories of hope and inspiration and to post their own family stories and pictures. It features the stories of actors, professional athletes, and celebrities describing the Ellis Island experience and pursuit of the American dream by members of their families. The site also provides links to donate to SEI, the non-profit organization dedicated to the rehabilitation of the remaining deteriorated buildings on Ellis Island.

"Ellis Island served as the first stop in the pursuit of happiness for millions of immigrants, making it one of those special places that unites us all as Americans," said Cynthia Garrett, superintendent of the Statue of Liberty National Monument and Ellis Island. "But as long as the buildings on the south side of the island remain shuttered to the public, the remarkable story of the immigrants who passed through here will never fully be told. I am so pleased to welcome the continued support from PVH in NPS and SEI's colossal effort to restore the once-thriving but now dormant south side of Ellis Island."

In addition to sharing personal stories, the WeAreEllisIsland.org website also enables visitors to learn about Ellis Island's history and the south side restoration projects that the campaign's donations will support. "Ellis Island reminds all Americans that we are a land of immigrants, people who were drawn to this country, since its founding, for the hope and opportunity it offers to all who work to achieve its dream," said Judith McAlpin, President of SEI. "We applaud PVH and the ARROW campaign in helping to generate interest in projects that will lead to the restoration of the south side of this national treasure."

The "We Are Ellis Island" campaign, sponsored by ARROW brand apparel, has generated over 1 billion impressions to date, with advertising featured in national entertainment and lifestyle magazines, television and cinema commercials, in-flight videos, eco-friendly hangers and online ads. Additionally, outdoor billboards in a dozen U.S. cities featuring the celebrity supporters and local residents carry the campaign's message. Future ARROW marketing initiatives, including the introduction of a specially designed t-shirt in support of the campaign, will continue throughout this year in collaboration with NPS and SEI.

About the National Park Service

The National Park Service (http://www.nps.gov/), founded in 1916, has for nearly 100 years preserved unimpaired the natural, historic, and cultural resources and values of the National Park System for the enjoyment, education, and inspiration of this and future generations. There are nearly 400 parks in the system, including Ellis Island. The Service cooperates with partners to extend the benefits of resource conservation and outdoor recreation throughout the country and the world.

About ARROW and Phillips-Van Heusen Corporation:

The ARROW brand traces its history back to 1851 and is one of America's oldest and most trusted brand names. The ARROW brand is a symbol of authentic American style in clothing for men, women and children and is a registered trademark of Cluett, Peabody & Co., Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation. ARROW brand products are sold in approximately 45 countries worldwide. Visit http://www.arrowshirt.com/.

Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry Ellis Portfolio, DKNY and, beginning in Fall 2008, Timberland. Visit http://www.pvh.com/.

About Save Ellis Island, Inc.

Save Ellis Island, Inc. (http://www.saveellisisland.org/) is the non-profit organization dedicated to raising awareness and funding to rescue the deteriorated buildings on Ellis Island. In partnership with the National Park Service, Save Ellis Island, Inc., is working to restore the remaining buildings of Ellis Island as a setting for the Ellis Island Institute, a non- profit center to foster discussion on issues relating to the contemporary and historic themes of Ellis Island.

Media Contacts: 5W Public Relations / 212-584-4309 Karl Banks, Account Executive - kbanks@5wpr.com *Offering b-roll feed and hi-res images of Ellis Island, and b-roll feed of Emanuel Chirico and Judith McAlpin interview. Phillips-Van Heusen Corporation / 212-381-3658 Hitesh Patel, Vice President, Global Communications - hiteshpatel@pvh.com National Park Service / 212-668-2251 Darren Boch, Public Affairs Officer - Darren_Boch@nps.gov Save Ellis Island/ 856-642-6226 Liz Thomas, Thomas/Boyd Communications - Liz@thomasboyd.com