Pokemon Mania: Nintendo Market Cap Doubles Almost Overnight

(RTTNews) - Nintendo is really feeling the magical spell of its newly launched mobile phone game Pokemon GO as its shares surged around 14 percent on Tuesday, while market capitalization doubled to 4.5 trillion yen or $42.5 billion, surpassing its rival Sony's market cap of around $38 billion.

Meanwhile, McDonald's which shall sell Pokemon themed happy meals in Japan is seeing a surge in its sales, even as Pokemon Go is yet to be released in Japan.

The free-to-play augment reality game is considered an incredible and instant success. It creates a real world using the smartphone camera, google maps as well as global positioning system.

It has been on top position in app download charts in U.S., Australia and New Zealand. Though it is free, in order to go ahead of the immersive game one have to pay minor amounts. Niantic, owned by Google and Nintendo are the original creators of Pokemon Go.

There has been an increased appetite for the Nintendo shares, since the launch. On last Friday, the shares broke the single day trading record on Tokyo. The single day trading was worth around $4.5 billion.

The company has launched the new game on July 6 and it is now available only in 35 countries. It is expected that worldwide release would make it an enormous success. Nintendo is scheduled to launch four more smartphone games by in March 2017.