Priceline.com Announces Enhancements To Its PriceBreakers Travel Deals Service

Priceline.com® (Nasdaq: PCLN) announced today a series of enhancements to its PriceBreakers service that will bring even more last-minute travel bargains to a growing base of deal-seeking customers. The enhancements include additional advertising opportunities for suppliers, where traffic will be directed to allow for transactions on the suppliers’ own sites. In addition, there will be broader exposure for PriceBreakers deals on and off the priceline.com Web site. PriceBreakers is popular among Internet bargain hunters. In August 2007, PriceBreakers deals were viewed more than 2 million times. PriceBreakers highlights 20 to 30 of the best last-minute travel deals hand-picked by the PriceBreakers staff and priceline.com’s air, hotel, rental car, cruise and vacation package product teams. Especially deep discounts are highlighted as features. Each deal shows the estimated amount of time left before it is no longer available. All deals are subject to availability and change daily. PriceBreakers deals typically come from priceline.com supplier/partners who pay no listing fees because their deals are fulfilled through priceline.com’s transaction engine. Today, PriceBreakers announced that, for a placement fee, it also will allow qualified travel suppliers to offer deals that direct customers back to their own Web sites for fulfillment. In addition, all listings will be included in a weekly PriceBreakers e-mail. A limited number of these placements will be made available each week. Interested advertisers should contact priceline.com’s advertising sales department at holly.lavender@priceline.com. "We believe PriceBreakers is unique in the last-minute top deals category because of its broad mix of last-minute travel deals that can’t be duplicated elsewhere,” said Brian Ek, PriceBreakers’ general manager. "Our offerings include deep-savings Name Your Own Price® deals and specially discounted vacation packages that are exclusive to priceline.com and PriceBreakers. We have special deals given to us by our supplier/partners. We offer members-only deals that are typically the cream of the crop. And, when we spot a generally available travel sale that’s simply too good to miss, we alert our customers so they can be among the first to grab it before it goes away.” PriceBreakers deals are supported by a broad promotional network that includes: PriceBreakers deal distribution to more than 6 million registered e-mail addresses. Web 2.0 distribution through RSS and XML feeds of PriceBreakers deals that can be received by most popular online readers, such as MyYahoo!, GoogleReader, Amphetadesk, FeedDemon, NewsFire, Feedreader and Bloglines. Advertised listings on travel Web sites including Travelzoo.com. Keyword search campaigns on popular search engines. Fans of William Shatner’s Priceline Negotiator character can even add their own Google Gadget to see The Negotiator’s recommended PriceBreakers deals: http://www.google.com/ig/directory?root=%2Fig&dpos=top&num=24& url=http://priceline.gadgetmaker.googlepages.com/BestDeals.xml (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) In addition, PriceBreakers is now being supported with a permanent "live” deals feed on the newly redesigned priceline.com home page. Visitors to www.priceline.com see a special box featuring the most recently posted PriceBreakers deals. The instant a new deal hits PriceBreakers, it is highlighted in the special box. Here are some sample PriceBreakers deals from this week*. To see the full list of deals, visit PriceBreakers http://www.priceline.com/pricebreakers: Free rental car upgrades from Hertz. 5-night western Caribbean cruise from $50 a night. Domestic flights for under $150 round-trip. 3-night air & hotel package to Las Vegas from $292 per person. * PriceBreaker deals are subject to change without notice. Prices and availability are not guaranteed. About Priceline.com® Incorporated Priceline.com Incorporated (Nasdaq: PCLN) operates priceline.com, a leading U.S. online travel service for value-conscious leisure travelers, and Booking.com, a leading international online hotel reservation service. In the U.S., priceline.com gives customers more ways to save on their airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service. In addition to getting the best published prices, leisure travelers can narrow their searches using priceline.com’s TripFilter™ advanced search technology, create packages to save even more money, and take advantage of priceline.com’s famous Name Your Own Price® service, which can deliver the lowest prices available. Booking.com operates one of Europe’s fastest growing hotel reservation services through a network of affiliated Web sites. Booking.com operates in 53 countries in 16 languages and offers its customers access to over 35,000 participating hotels worldwide. Priceline.com also operates the following travel websites: Travelweb.com, Lowestfare.com, RentalCars.com and BreezeNet.com. Priceline.com also has a personal finance service that offers home mortgages, refinancing and home equity loans through an independent licensee. Priceline.com licenses its business model to independent licensees, including priceline mortgage and certain international licensees. For more information about priceline.com: To book flights http://www.priceline.com/flights/ To book hotels http://www.priceline.com/hotels/ To book a group hotel stay http://www.findgroupdeals.com/ To book rental cars http://www.priceline.com/rentalcars/ To book a vacation package http://www.priceline.com/vacationpackages/ To book a cruise http://www.pricelinecruiseoutlet.com To see our PriceBreakers deals: http://www.priceline.com/pricebreakers To check our travel guides: http://travela.priceline.com/travelguides/ To watch our TV ads: http://www.priceline.com/promo/shatner_pcln_negotiator.asp Other priceline.com affiliated sites include: General travel information and trip planning http://www.mytravelguide.com Travel reservations http://www.lowestfare.com http://www.travelweb.com Rental cars http://www.RentalCars.com http://www.BreezeNet.com European hotels http://www.booking.com http://www.priceline.co.uk