PRIMEDIA to Launch Motor Trend TV Network in 2007; Motor Trend TV Hits Airwaves via Multicast Broadcasting Format

MNG, an Indianapolis, IN-based company which specializes inbringing broadcasters additional content specifically tailored for themulticast environment, will provide the infrastructure for Motor TrendTV.

Motor Trend TV will be created exclusively for multicast usinglocal broadcast digital spectrum. Many local broadcasters findthemselves with extra bandwidth as they continue the mandatorymigration from analog to digital spectrum. Motor Trend TV was createdto give these local broadcasters a means to address excess bandwidthinventory with quality programming and new advertising opportunities.

"We're thrilled to bring Motor Trend TV to televisions nationwidethrough multicast because it puts us squarely into the realm of thenext generation of broadcasting," said Jacqueline Blum, president ofPRIMEDIA Enterprises. "With this, we're able to give localbroadcasters an entire network through a technology that capitalizeson the mass migration to digital. MNG gives the network the legs itneeds to serve the passions of a significant and growing audience ofautomotive enthusiasts that now demand targeted content networks."

"Motor Trend is a powerful brand in and beyond the automotiveenthusiast category," added Ira Gabriel, publisher, Motor Trendmagazine. "Through the network, Motor Trend can build meaning andrelevance among an even broader audience, as well as create newinteractions and connection points between the brand, advertisers andviewers in local markets across the country."

MULTICASTING

The multicast format allows Motor Trend TV to offer broad reachand brings unprecedented opportunity for local broadcasters to tapunrealized revenue sources by maximizing the value of their excessdigital spectrum. Via multicasting, local stations can air additionalbroadcast channels within the primary broadcast signal's digitalbandwidth. Broadcasters, in cooperation with local cable operators,make the channel available to digital cable subscribers at noadditional charge. Consumers without cable service can view thechannel for free via an over-the-air digital receiver.

"This is a partnership that pairs a strong brand with innovativeprogramming and technology," said Jon Findley, President & COO ofMulticast Networks Group. "Motor Trend Network is not just coming toTV; it's coming to TV though the fresh concept of multicasting. Thenetwork will reach television viewers throughout the nation in aneffective and powerful way, and gives broadcasters access to untappedrevenue streams."

PROGRAMMING

Motor Trend TV will draw from PRIMEDIA's portfolio of automotiveproperties, which includes 57 magazines and reaches more than 67million consumers. The programming for Motor Trend TV will consist of80% original programming, broadcast 24-hours a day, seven days a week.It will include a range of popular Motor Trend subjects like roadtests, first drives, and trends in the automotive industry. OtherPRIMEDIA brands, along with Motor Trend's coverage of U.S. andinternational auto shows, will provide additional content for thenetwork. "Motor Trend TV programming will focus on automotiveconsumers and the passion that these owners feel for their cars," saidFindley. "The network will also target automotive enthusiasts whocustomize their cars and restore vintage automobiles."

The network programming schedule will include "Makeover Garage","Dream Car", "Driving School", and "Road Trip". The network plans toair select theatrical movies as part of "Motor Trend Drive-In" andwill acquire a library of syndicated automotive televisionprogramming. In addition to broadcast via multicast, the programmingwill be made available through video-on-demand (VOD) at the end of2006. "The VOD platform, along with cross-promotion of digital cableby broadcast affiliates and unique programming, makes Motor Trend TV awin/win concept for cable MSOs as well as broadcasters," said Findley.

NEW AD REVENUE

Motor Trend TV will not only deliver quality content, but alsosupports new interactions with a group of consumers that spent $947billion on auto-related purchases in 2004. Automotive manufacturers,after market accessories suppliers, and local automotive dealershipscan take advantage of unique sponsorship and advertising opportunitiesdesigned to drive automotive commerce.

Multicasting Motor Trend TV creates new opportunities for localbroadcasters to tap an industry that spent over $10 billion inadvertising on network and cable TV. The network plans to allocatefive minutes of local air time an hour to broadcasters so they mayinsert their own local advertising as well as share overnight productadvertising revenue.

The launch of the network further builds on the legacy begun byMotor Trend magazine, a publication recognized as the world's numberone automotive authority. Likewise, the deal adds to an establishedbrand extension program that includes nationally syndicated MotorTrend Radio and an extensive line of Motor Trend-branded automotivecare products and accessories available to consumers at specialtyretailers nationwide.

About MOTOR TREND

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has acirculation of 1.1 million and a total readership of 7.1 million.Internationally recognized as the world's number one automotiveauthority, MOTOR TREND is one of the leading brands in automotivepublishing. The MOTOR TREND brand is comprised of MOTOR TREND Classic,motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; TruckTrend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol;several international editions including China, Indonesia, Korea; andthe renowned MOTOR TREND Car, Sport/Utility and Truck of the YearAwards program.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the UnitedStates. With 2005 revenue of $990 million, its properties compriseover 100 brands that connect buyers and sellers through printpublications, Internet, events, merchandise and video programs inthree market segments:

-- Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 90 publications, 100 leading Web sites, 90 events, 11 TV programs, 600 branded products, and has such well-known brands as Motor Trend, Automobile, Automotive.com, Equine.com, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile, Surfer, and Wavewatch.com.

-- Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 50,000 locations. The Group owns and operates leading Web sites including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and RentClicks.com.

-- Education includes Channel One, a proprietary network to secondary schools, Films Media Group, a leading source of educational video, and PRIMEDIA Healthcare, a continuing medical education business.

About MNG

Founded by a highly regarded and experienced team of televisionand cable industry professionals, Multicast Networks Group was createdto take advantage of the extraordinary, new opportunity arising fromthe conversion of analog to digital television broadcasting.Converting to digital allows broadcasters to offer HDTV and, at thesame time, gives them the ability to broadcast several new channels,or in other words, multicast. MNG is the first-mover in bringingbroadcasters additional content specifically tailored for themulticast environment. Motor Trend TV