Raffael Payer to become new Chief Marketing Officer at Emmi

Raffael Payer will become Emmis Chief Marketing Officer (CMO) effective 1 October 2023. In this role, he will also become a member of the Group Management. He is a proven specialist with many years of broad and international experience in marketing and management positions.

The 41-year-old is currently Vice President of Restaurant, Retail & E-Commerce at the US-based Ghirardelli Chocolate Company, belonging to Lindt & Sprüngli, where he previously held the role of Vice President of Marketing. From 2016 to 2019, Raffael Payer was Marketing Director for Lindt & Sprüngli in Russia, and before that he held various positions in marketing and sales at Mars Switzerland. He holds a Masters degree in Strategy and International Management from the University of St. Gallen (HSG).

I am delighted that in Raffael Payer we at Emmi have gained a dynamic and team-oriented individual who brings with him broad knowledge of the market and marketing and extensive international management experience. His values, his leadership philosophy and his strong focus on consumers are an excellent fit for us. With his passion for people, brands and innovation, Raffael will work together with our teams to further strengthen our brands and market positions, says Ricarda Demarmels, CEO of the Emmi Group.

Becoming part of the Emmi Group fills me with pride, since I see Emmi as a company that combines the values of tradition and innovation like no other. I am looking forward to creating even more best dairy moments and taste sensations with Emmis strong brands and passionate teams, says designated CMO Raffael Payer.