RealD, UME International Cineplex Sign Exclusive 3D Cinema Agreement

(RTTNews) - RealD Inc. (RLD) said Thursday that it has signed an agreement with UME International Cineplex to install RealD 3D technology on an additional 50 cinema screens across UME International Cineplex's Northern China locations.

Combined with the 50 current RealD 3D installations at UME International Cineplex's Southern China locations, UME International Cineplex will have a total of 100 RealD 3D equipped screens across its circuit.

Under the terms of the expanded agreement, RealD becomes the exclusive circuit wide 3D technology provider for UME International Cineplex. Installations of RealD 3D technology at UME International Cineplex's Northern China locations have already begun.

By the end of 2013, UME International Cineplex expects to be operating 22 cinemas, 253 screens and 31,700 seats, with box office revenues estimated to exceed 600 million RMB.

RealD 3D is currently available on about 1,300 cinema screens in China with future commitments for about 1,000 additional installations for a total of about 2,300 screens.

RealD 3D is installed in about 23,500 auditoriums by about 1,000 exhibitors in 74 countries around the world, as of June 30, 2013.