Rentrak Buys ITVX - Quick Facts

(RTTNews) - Rentrak Corp. (RENT) announced the acquisition of iTVX, the global leader in measuring branded entertainment analytics, insights and research across TV, Movies, Internet and Social Media. iTVX serves some of the largest advertisers, including Chrysler, Nissan, Toyota, Pepsi, Subway and Telemundo, with advanced analytics for branded entertainment in TV and digital media.

"We believe that this acquisition will bring Rentrak's TV services to many more advertisers, ad agencies and TV networks more quickly," said Rentrak's Vice Chairman and CEO, Bill Livek.