Rubicon Project In Partnership With Choueiri Group's Digital Media Services Unit

(RTTNews) - Rubicon Project (RUBI), with mission to keep the Internet free and open, announced Monday a partnership with Digital Media Services or DMS, the digital arm of the Middle East-based media representation house Choueiri Group.

DMS' portfolio currently reflects on a global reach of over 120 million unique browsers, covering the largest audiences across key verticals.

Rubicon Project said its technology and programmatic marketplace will deliver mobile, display and video inventory for advertisers throughout Middle East and North Africa or MENA. The latest announcement marks an important evolution for advertising automation in the MENA region and confirms the fast adoption of a technology that is revolutionizing and disrupting media buying and selling, the company said.