Sealy® Introduces New Optimum™ Gel Latex Line

TRINITY, N.C., July 29, 2013 /PRNewswire/ -- Sealy^® integrates the comfort of latex foam with the technology of OptiCool® in the launch of their new gel latex line for Optimum™ by Sealy Posturepedic^®.

"We have had tremendous success with our Optimum™ gel memory foam line since it launched last year, so we are extending the brand into a new line of offerings that continue to deliver the cooling power of OptiCool® with a unique, more responsive feel that is characteristic of latex foam," said Jodi Allen, chief marketing officer for Sealy.  "This new specialty line rounds out our existing Optimum™ offering, giving consumers the option to choose a mattress that provides the feeling and support that best fits their lifestyle."

The Optimum™ latex line is a four bed collection that features new OptiCool® gel latex foam infused with OUTLAST^® technology, which is designed to promote an optimum temperature range for deep, relaxing, restorative sleep. OUTLAST^® technology is used in high performance outdoor gear, undergarments, and even footwear for its excellent temperature regulation. Exclusively available to the Optimum™, OptiCool® gel latex foam is proven to be more effective at removing excess heat than standard latex foam alone.

In addition to its cooling properties, the new Optimum™ latex line offers a completely different feel to consumers than traditional memory foam or innerspring mattresses. While users will experience an initial conforming feeling at the surface, the design offers a more responsive feel to prevent the "sinking sensation" often associated with traditional memory foam mattresses. The result is a consistent foam-like feeling across the entire sleeping surface.

On the exterior of every Optimum™ latex mattress, you will find ultra-soft fabric and contemporary styling that signals an experience unlike any other from the very first touch.  In addition, Sealy will be supporting the launch with a unique in-store retail display and top-of-bed program that compliments the current Optimum™ gel memory foam line.

"We are excited to continue our growth in the specialty segment with the introduction of this unique latex offering under the Optimum™ brand," Allen added.

The Optimum™ gel latex line will start at $1699 MSRP and will be on display in the Sealy showroom at Las Vegas Market, July 29 – August 2. To schedule showing, contact Katie Feltz at 312-217-0373 or by email: Katie.Feltz@mslgroup.com

About Sealy
Sealy^® owns one of the largest bedding brands in the world, with sales of $1.3 billion in fiscal 2012. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy®, Sealy Posturepedic®, Optimum™, Stearns & Foster®, and Bassett® brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Contact: Katie Feltz
Katie.Feltz@mslgroup.com
312-861-5256

SOURCE Sealy