Sectra Establishes Direct Sales Channel in France

Sectra AB (STO:SECTB)

International medical imaging IT company Sectra (http://www.sectra.com/) (STO: SECT B) has established a new country operation for direct sales and services in France and appointed Audrey Boulinguez as President of Sectra France. This will allow Sectra to extend sales and services of its full medical IT product portfolio to the French healthcare market.

"We believe the timing is right for a more aggressive strategy in this market,” says Torbjörn Kronander, President and CEO of Sectra AB. "The French government’s directive for providing better care efficiency through region-wide cooperation (GHT) within healthcare is placing high demands on consolidation of the hospital’s IT systems. Sectra has extensive experience from markets where similar changes have taken place, such as the UK and Scandinavia, where Sectra has delivered some of the largest enterprise imaging solutions to facilitate collaboration and sharing of information. This puts us in a very good position to help French care providers tackle this challenge.”

Sectra has been active on the French market via a partner since 2006 and already has a large number of installations of imaging IT systems around the country. In January this year, Sectra also acquired RxEye AB, which sells cloud-based IT services for remote viewing of medical images and has a large, established network in France. This gives Sectra a solid foundation for further expansion into the French healthcare market.

Audrey Boulinguez joins Sectra from Philips Medical Systems, where she has been Senior Market Manager International. She also worked for Sectra’s partner in France between 2006 and 2013, serving as Regional Director for the last three years. "Audrey Boulinguez has in-depth knowledge of French customer needs and the strong leadership needed to drive our operation in France forward and we are very happy to see her join our team,” says Torbjörn Kronander.

Meet Sectra France at SIFEM in Geneva (June 9-11), at EUSOBI in Paris (September 23-24) and at JFR in Paris (October 14-17).

Read more about Sectra and our solutions at sectra.com/medical (http://www.sectra.com/medical/)

About Sectra

The world needs more efficient healthcare and more secure communication. Sectra plays a key role in meeting these needs. Sectra assists hospitals throughout the world to enhance the efficiency of care, and authorities and defense forces in Europe to protect society’s most sensitive information. The company was founded in 1978, has its head office in Linköping, Sweden, with subsidiaries in 14 countries, and operates through partners worldwide. Sales in the 2015/2016 fiscal year totaled SEK 1,073 million. The Sectra share is quoted on the Nasdaq Stockholm exchange. For more information, visit www.sectra.com

In the medical market, Sectra develops and sells IT solutions for the management and communication of all types of medical images – primarily in radiology, mammography, pathology and orthopaedics, as well as other departments where medical images are used. Sectra has a strategic focus on making cancer care more efficient. More than 1,700 hospitals, clinics and imaging centers worldwide use Sectra’s systems daily. This makes Sectra one of the world’s leading providers of IT solutions for managing medical images and patient information. The company commands a market-leading position in Sweden, Norway, the Netherlands and Portugal, holds a prominent position in the UK and is growing in the US. Sectra has delivered some of the largest installations of medical IT systems worldwide and its systems have been installed in North America, Scandinavia and most major countries in Europe and the Far East.

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