Serena Streamlines Web Content Management; Integration of Macromedia C

    Business Editors/High-Tech Writers
    Gilbane Conference on Content Management

    SAN FRANCISCO--(BUSINESS WIRE)--April 11, 2005--SERENA Software, Inc. (Nasdaq:SRNA), the world's largest company solely focused on managing change in the IT environment today announced that the next release of Serena(R) Collage(R), the company's robust web content and change management solution will integrate with Macromedia Contribute 3.1, a rapid web authoring environment enabling customers to easily contribute, manage and update website content with minimal support from IT.
    "Content is among an organization's most crucial assets. With IT complexity at an all time high and compliance scrutiny on the rise, well-managed content is more critical than ever," said Frank Gilbane, an analyst at Gilbane Inc. "Web content management technologies that combine an easy to use interface with sophisticated change management, versioning, workflow, tracking, page generation and site deployment capabilities can support the varied content needs of both small and large organizations."
    The new integration combines the rich authoring environment of Contribute 3.1 with the robust content management capabilities inherent in Serena Collage to help customers streamline the web content management process, ensure website integrity and improve overall efficiency. It enables users to easily make changes to site content within the familiar Contribute interface and save to Collage once changes are complete. In Collage, the content is automatically routed for further editing and approval, merged with other content and design elements and published to multiple destinations.
    Collage customers are able to take advantage of the rich web page authoring, offline editing and native support for Mac OS X that Contribute offers. Similarly, Contribute customers can extend their existing investment by employing Collage -- and as a result, reap the additional benefits of enterprise-class versioning, workflow, tracking, content categorization, page generation and site deployment capabilities.
    "Contribute is the preferred choice of many enterprise organizations that need to publish and share information using the web," said Craig Barberich, senior product manager, Macromedia. "For companies that require an enterprise content management system, the integration of Contribute with Serena Collage combines the elegance and simplicity of an outstanding end-user experience with the power of database-drive content management features."
    "The combination of Macromedia Contribute and Serena Collage is an intuitive, efficient way to manage ongoing changes to web content," said Nathan Rawlins, Senior Product Manager at Serena. "Content contributors can continue using the familiar Contribute interface while taking advantage of the enterprise-class content management capabilities of Collage -- all at a fraction of the cost of comparable solutions."

    Availability

    Serena Collage v4.6 will be available in late April 2005 and will work with Macromedia Contribute 3.1.

    About Serena

    Serena Software (Nasdaq:SRNA) is the largest company solely focused on managing change in the IT environment. Serena's products and services automate process and control change for teams managing development, web content, and IT infrastructure. Based on 25 years of innovation in process and configuration management, Serena's SAFE(TM) solutions enable customers at more than 15,000 sites worldwide, including 98 of the Fortune 100, to improve IT governance, mitigate risks, support regulatory compliance, and boost productivity and quality. Serena is headquartered in San Mateo, California, with offices throughout the U.S., Europe, and Asia Pacific. For more information, please visit www.serena.com.

    Serena is a registered trademark of SERENA Software, Inc. SAFE is a trademark of SERENA Software, Inc. Collage is a registered trademark of Merant Inc. All other products or company names are used for identification purposes only, and may be trademarks of their respective owners.

    Copyright (C) 2005 SERENA Software, Inc. All Rights Reserved

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CONTACT: SERENA Software, Inc. Kelly Clarke, 650-522-6542 kclarke@serena.com or Horn Group, Inc. Mariam Sughayer, 415-905-4028 msughayer@horngroup.com

KEYWORD: CALIFORNIA TRACK INDUSTRY KEYWORD: HARDWARE SOFTWARE NETWORKING INTERNET E-COMMERCE TRADESHOW PRODUCT SOURCE: SERENA Software, Inc.

Copyright Business Wire 2005