Shuffle Master, Inc. Announces United Kingdom Agency Agreement with Cammegh Limited

Shuffle Master, Inc. (NASDAQ Global Select Market: SHFL) announced today that its Austrian-based subsidiary CARD has entered into a sales agency agreement with Cammegh Limited, a corporation with offices in Kent, Great Britain. Under the terms of the agreement that will be effective January 1, 2007, Cammegh will be Shuffle Master and CARD’s exclusive sales agent throughout the United Kingdom including the Isle of Man and the Channel Islands and will be responsible for promoting and servicing all Shuffle Master Utility Products within the territory. "We are pleased to be working with Cammegh to expand our presence in the United Kingdom,” stated Paul C. Meyer, Shuffle Master President and Chief Operating Officer. "The growing European gaming market represents a key opportunity for our company, and Cammegh provides us with a valuable sales and service network within the United Kingdom. We look forward to a mutually beneficial relationship and to bringing our full line of Utility Products to customers in the United Kingdom.” CARD Managing Director Ernst Blaha commented that "We are delighted to have enlisted the help of Cammegh to promote and service our products in the United Kingdom. Cammegh is well known and trusted for its high quality craftsmanship and excellent service, and I am confident that they will be an asset to our company.” Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers Utility Products, including automatic card shufflers, roulette chip sorters and intelligent table system modules, to improve their profitability, productivity and security, and Entertainment Products, including live proprietary table games, electronic multi-player table game platforms, traditional video slot machines for select markets, live table game tournaments and wireless gaming solutions to expand their gaming entertainment content. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com. This release contains forward-looking statements that are based on management's current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: changes in the level of consumer or commercial acceptance of the Company's existing products and new products as introduced; advances by competitors; acceleration and/or deceleration of various product development, promotion and distribution schedules; product performance issues; higher than expected manufacturing, service, selling, administrative, product development, promotion and/or distribution costs; changes in the Company's business systems or in technologies affecting the Company's products or operations; reliance on strategic relationships with distributors and technology and manufacturing vendors; current and/or future litigation or claims; tax matters, including changes in tax legislation or assessments by taxing authorities; acquisitions or divestitures by the Company or its competitors of various product lines or businesses and, in particular, integration of businesses that the Company may acquire; changes to the Company's intellectual property portfolio, such as the issuance of new patents, new intellectual property licenses, loss of licenses, claims of infringement or invalidity of patents; regulatory and jurisdictional issues (e.g., technical requirements and changes, delays in obtaining necessary approvals, or changes in a jurisdiction's regulatory scheme or approach, etc.) involving the Company and its products specifically or the gaming industry in general; general and casino industry economic conditions; the financial health of the Company's casino and distributor customers, suppliers and distributors, both nationally and internationally; the Company's ability to meet its debt service obligations, including the Notes, and to refinance its indebtedness, which will depend on its future performance and other conditions or events and will be subject to many factors that are beyond the Company's control; and various risk related to the Company's customers' operations in countries outside the United States, including currency fluctuation risks, which could increase the volatility of the Company's results from such operations. Additional information on these and other risk factors that could potentially affect the Company's financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company's current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K.