18.04.2006 18:15:00

Soak Up The Fun With Disney Character-Themed Swimwear, Beach Towels, Body Boards, Lunchware, And More

Just in time for the long, hot days of summer, DisneyStore (NASDAQ: PLCE), is launching a colorful collection of summerswimwear, apparel and accessories for infants, kids and families.

"Disney Store's Summer 2006 Collection is pure fun under the sun,"says Doug Braunstein, Vice President of Creative, Trend & Design forDisney Store North America. "We infused bright, citrus colors with afruit-inspired trend that should make a big splash with kids andadults."

Inspired by popular Disney characters, the apparel rumbas withvibrantly colored "Copabanana" swimwear and apparel for girls,coordinated Muscle Beach styles for boys, and a fun assortment ofaccessories to make days at the beach or pool extra special.

For a fun and festive look, Disney Store offers the Copabananaline: juicy mix-and-match ensembles of vibrant tops, skorts, tees andpants with ruffled trim (SRP $12.50 each or 2 for $20).Fashion-conscious girls will love the feminine touches in swimwearinspired by Tinker Bell, Disney Princesses, Lilo and Ariel (SRP $16.50- $19.50 each).

Dash (from The Incredibles), Buzz Lightyear, Bruce (from FindingNemo) and Power Rangers are the heroic characters featured in theMuscle Beach line for boys. Swim trunks feature inner lining and adrawstring waist for a better fit (SRP $16.50 each). In addition,boldly-colored, rugged tanks and shorts (SRP $10.50 - $16.50 each) inmix-and-match styles put the magic back into dressing.

For baby beachcombers, Disney Store introduces Tiny Tanks (SRP$12.50 each or 2 for $20) and Baby Mocs (SRP $14.50 each). Jersey knittank-top-and-shorts onesies made of 100% cotton are coordinated withmatching leather moccasins complete the look.

"Disney Store's summer collection is colorful and fun, withswimwear, apparel and a variety of accessories designed to reallycapture the magic of summer," said Amy Hauk, Senior Vice President,General Merchandise Manager, Disney Store North America. "Parents willappreciate the high quality, durability and distinctive styles, andkids will love pretending to be their favorite Disney characters."

Whether riding the surf or just paddling around in the pool, kidswill soak up the fun with their favorite Disney characters featured onbody boards, hula hoops, beach balls, and inflatable rafts (SRP $6.50- $16.50 each). Out of the water, enjoy a warm hug from a Disneyfriend on thick, absorbent beach towels (SRP $14.50 each or 2 for$25). At mealtime, gather around the picnic table with festivelunchware featuring Mickey, Nemo, Buzz, Tinker Bell, Ariel and Stitch(SRP $2.50 - $12.50 each). Made of durable, high-quality plastic,these dishes are safe for the poolside as well as convenient for thebeach or camping.

These great summer items are only available at Disney Stores,located in malls and shopping centers in the U.S. and Canada and notavailable online. Call 800-757-5933 for store locations.

About Disney Store North America

Disney Store originated the themed retail environment when itopened its first store in Glendale, California in 1987. Disney Storecurrently operates over 300 locations in the United States and Canadathat offer immediate access to magical Disney products. Disney StoreNorth America is owned, and under license operated, by a subsidiary ofThe Children's Place Retail Stores, Inc. a leading specialty retailerof apparel and accessories for children.

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