Sony Entertainment Television Launches Second TV Channel on ASTRA in the UK; Indian Movies, Event and News Channel MAX Follows SET Asia

Alexander Oudendijk, Senior Vice President and Chief CommercialOfficer of SES ASTRA, said: "We are delighted to strengthen ourrelationship with SET Asia and to welcome its second channel to theASTRA broadcast family. We are very pleased that SET Asia considersSES ASTRA their natural first choice when launching a new channel inEurope."

Rajan Singh, Executive Vice President of SET Asia, said: "Being onthe right platform is crucial to our business and that's why SES ASTRAwas the obvious and best choice when we decided to launch our secondchannel. After the success of SET Asia's flagship channel SET Asia,MAX will increase the network's appeal to its target audience in theUK."

About SES ASTRA www.ses-astra.com

The ASTRA Satellite System is the leading Direct-to-Home (DTH)satellite system in Europe, delivering services to some 103 millionDirect-to-Home and cable households. The ASTRA satellite fleetcurrently comprises 13 satellites, transmitting in excess of 1400analogue and digital television and radio channels as well asmultimedia and Internet services. ASTRA's two prime orbital positionsfor DTH services are 19.2(degree) East and 28.2(degree) East.Professional services such as Direct-to cable (DTC), SatelliteNewsgathering (SNG) and Occasional Use are offered from the orbitalposition of 23.5(degree) East.

SES ASTRA is an SES GLOBAL company (EURONEXT:SESG)(LuxX:LU)(PinkSheets:SGBAF). SES GLOBAL wholly owns two market-leading satelliteoperators, SES ASTRA in Europe, and SES AMERICOM in the US. TheCompany also holds strategic participations in AsiaSat in Asia, StarOne and Nahuelsat in Latin America, and NSAB in Europe. Additionalinfo on SES GLOBAL at: www.ses-global.com.

About Sony Entertainment Television www.setasia.tv

Since its launch in the Indian sub-continent in 1995 SonyEntertainment Television has enjoyed rapid and considerable successleading to the establishment of an international feed known as SonyEntertainment Television Asia. Sony Entertainment Television and SonyEntertainment Television Asia are now available in over 100 countriesaround the world. The channels offer their viewers a distinctive blendof entertainment programmes twenty-four hours a day including news,sport, soap operas, dramas, sit-coms, concerts and South Asian movies.Sony Entertainment Television and Sony Entertainment Television Asiacan be found on the World Wide Web at http://www.setasia.tv