13.02.2008 01:50:00
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SPEEDO(R) Unveils Revolutionary Elite Speed Suit: The LZR RACER(TM)
To celebrate its 80th anniversary, Speedo, the
world’s leading swimwear brand, today launched
the new SPEEDO® LZR
RACER™, which independent testing has shown
to be the world’s fastest swimsuit.
Speedo has harnessed the expertise of NASA and a number of international
research institutes to create a faster suit which has 10% less
passive drag* than Speedo’s FASTSKIN FSII
launched in 2004 and 5% less passive drag* than Speedo’s
FASTSKIN FS-PRO®,
which was launched in March 2007 and has seen swimmers break 21 World
Records as a result.
Made from an ultra lightweight, low drag, water repellent, and
fast-drying fabric unique to Speedo called LZR PULSE™,
the LZR RACER is the world’s first fully
bonded swimsuit that is ultrasonically welded which gives the effect of
no seams at all. Ultra low drag LZR panels are embedded into the base
fabric to create a Hydro Form Compression System helping to compress the
entire swimmer’s body into a more streamlined
shape and enabling them to cut through the water with more power and
agility.
"When I hit the water, I feel like a rocket,”
said Michael Phelps, holder of six World Records, who has been involved
in the suit’s development. Phelps will be
sporting the LZR RACER as he sets out to achieve a record-setting eight
Gold medals later this year. "I can’t
wait to race in it – this is going to take
the sport of swimming to a new level.”
His comments, echoed by other elite swimmers, are gratifying for Speedo’s
research and development team, Aqualab, who have spent more than three
years in intensive research and development to create their most
hydro-dynamically advanced swimsuit to date.
Speedo scanned the bodies of more than 400 elite swimmers and held
technical tests involving more than 100 different fabrics and suit
designs in the world’s leading flume and test
centers, including the NASA Langley Research Center, the Australian
Institute of Sport (AIS) and Otago University in New Zealand. Speedo
also utilized Computational Fluid Dynamics (CFD) software from ANSYS,
Inc., whose technology is also used in F1 motor racing and America’s
Cup yachting.
The result is an engineered swimsuit whose 3D anatomical shape has a
Core Stabilizer with a corset-like grip to support and hold the swimmer
so they can maintain the best body position in the water for longer
without losing freedom or flexibility of movement.
The LZR RACER’s unique design also provides
swimmers with up to 5% more efficiency** in terms of their oxygen
intake, enabling them to swim stronger for longer. "It
makes it easier to swim faster,” said Rick
Sharp, Exercise Physiologist, Iowa State University.
The Speedo LZR RACER has been declared "out
of this world” by swimmers involved in its
development and testing. "It’s
like swimming downhill,” says World
Record-holder Libby Lenton (AUS). According to World and Olympic
backstroke champion Natalie Coughlin (USA), "it’s
super tight but it really feels like part of your body when you put it
on.” Double-Olympic champion Grant Hackett
(AUS) commented that "it’s
the best suit yet and looks like something out of a futuristic movie.”
The unique "space age”
design of the Speedo LZR RACER brings about another world first –
where elite performance meets avant-garde fashion –
through the involvement of international fashion label Comme des Garçons
whose founder Rei Kawakubo formed a key part of the design team. Her
striking design on the side panel of the suit incorporates the character "kokoro”
meaning Heart, Mind, Spirit, by celebrated Japanese calligrapher Inoue
Yu-ichi. Kawakubo said” When we come to
combine the development of the highest technology that is the realm of
Speedo with the force and spirit of the art of Yu-ichi, records will
surely be broken.”
Speedo co-President David Robinson said: "Speedo
has been leading the world in swimwear design since 1928 and our
commitment to innovation in design and technology is the backbone to
everything we do. We are particularly proud, in our 80th
year, to be launching the Speedo LZR RACER which has broken new
boundaries in performance swimwear and which we know will help elite
athletes achieve their ultimate performances in 2008. It’s
our 80th birthday present to the world of
swimming.”
Speedo LZR RACER, which has been approved by FINA (Fédération
International de Natation Amateur), will debut at national trials around
the world from March 2008. A retail version of the suit will go on sale
in May 2008.
In the U.S., three silhouettes of the LZR RACER will be available for
men and women, retailing between $290 and $550.
SPEEDO® is a
registered trademark of and used under license from Speedo International
Ltd.
Warnaco Swimwear, Inc., a division of The Warnaco Group Inc.
(NASDAQ:WRNC), is the authorized licensee of the SPEEDO®
trademark in North American and the Caribbean.
Please review the supplemental fact sheet for additional details. For
further press information, imagery or to arrange an interview, please
contact:
Audra Silverman
Carrie Grandits
Brener Zwikel & Associates
French West Vaughn
(212) 708-1703
(212) 330-0701
audras@bzapr.com cgrandits@fwv-us.com Note to Editors *Passive drag affects a swimmer in the streamlined position which
is achieved after the initial dive and after a turn. During a 50m race,
a swimmer is likely to be in the streamlined position for up to 15m. In
tests the swimmer is in an immobile streamlined position in a flowing
water flume, hence passive.
** In tests comparing LZR RACER and training swimwear
¹Skin friction or surface drag is the
force that tends to slow a swimmer down by means of the water passing
along the surface of the suit and/or skin. As the characteristics of the
water can’t be changed the solution for the
swimmer is to make the suit/skin as smooth as possible. Essentially the
rougher the surface the more likely it is to ‘grab’
onto the water that is moving by. Greater body coverage with low
frictional materials that don’t restrict
movement is required to reduce skin friction drag.
The SPEEDO LZR RACER suit has 10%* less passive drag than Speedo’s
FASTSKIN FSII launched in 2004 and 5%* less passive drag than FASTSKIN
FS-PRO (which has already resulted in 21 world records broken since
its launch at the FINA Worlds Championships at Melbourne in March
2007).
Strategically placed LZR Panels reduce skin friction drag¹
by a massive 24% in comparison to Speedo’s
previous market-leading material, FASTSKIN - and an enormous 38% less
drag than ordinary Nylon Lycra.
The 100% bonded seams provide 6% less skin friction drag than a
conventionally stitched or woven seam.
The SPEEDO LZR RACER makes it easier to swim faster. In tests
comparing LZR-RACER and training swimwear, Swimmers have up to 5% more
efficiency** in terms of their Oxygen intake –
therefore requiring less effort for a given speed of swimming.
About Speedo®
Born on Bondi Beach near Sydney, Australia in 1928, SPEEDO®
is the world's top-selling swimwear brand. The brand's heritage derives
from its leadership in competitive swimming, where more Olympic Gold
Medals have been won in Speedo than any other brand. Eight-time Olympic
Medalist Michael Phelps is among the elite swimmers who wear SPEEDO®
Fastskin® technology. Building on its
authentic base, the SPEEDO® product line has
dramatically expanded over the years. It now includes women's fashion
and fitness swimwear, men's water shorts, kid's swimwear, active wear,
footwear, and a comprehensive collection of aquatic and fitness
equipment. For more information visit, www.SpeedoUSA.com.
About Warnaco
The Warnaco Group, Inc., headquartered in New York, is a leading apparel
company engaged in the business of designing, sourcing, marketing and
selling intimate apparel, menswear, jeanswear, swimwear, men's and
women's sportswear and accessories under such owned and licensed brands
as Warner's®, Olga®,
Body Nancy Ganz®, and Speedo®,
as well as Chaps® sportswear and denim, and
Calvin Klein® men's and women's underwear, men’s
and women’s bridge apparel and accessories,
men's and women's jeans and jeans accessories, junior women's and
children's jeans and men’s and women's
swimwear.
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