Starwood Hotels' Sheraton Brand To Re-enter Thailand's Phuket

(RTTNews) - Starwood Hotels & Resorts Worldwide, Inc. (HOT) late Tuesday announced that its Sheraton brand will re-enter Phuket, Thailand's largest island, with the signing of Sheraton Phuket Kalim Beach Resort, with scheduled opening in early 2018.

The company said the agreement with Phuket Advance Development Ltd follows closely behind the recent announcement of the debut of the W Hotels brand in Phang Nga Bay, representing Starwood Hotels' growing presence in the region.

The 230-room new build Sheraton Phuket Kalim Beach Resort features a mix of private villas and guests rooms and sit on a gentle hill, offering elevated stunning views of the balmy Andaman Sea.

Lothar Pehl of Starwood noted that from digital connectivity to personalized service delivery, Sheraton Phuket Kalim Beach Resort is set to become the epitome of the contemporary Sheraton brand.

Khun Khun Sawit Ketroj, Managing Director of Phuket Advance Development said, "The signing is testament to Phuket Advance Development Limited's confidence in the burgeoning Thai tourism industry; and we are delighted to partner with Starwood Hotels to bring back Sheraton to Phuket - an island with growing needs for branded upper-upscale hotels."